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result, is becoming more and more prominent in every field of business, including
marketing. Humans still cannot even fathom the technological advancements that we will be
facing in the coming years, and as more growth occurs, as does its place in business.
Already, artificial intelligence is taking over the corporate world, and can be found in multiple
different work disciplines. Marketing is one of such disciplines that has taken advantage of
developments in artificial intelligence. Marketing Eye’s own Robotic Marketer has taken the
marketing business by storm and is continuing to lead to success.

As a business owner, you will be supervising a diverse group of employees that may all come from a large number of different backgrounds and religions. Consequently, you should be familiar with all the different religions of your employees as well as the different holidays and events that each religion celebrates. By familiarizing yourself, you will not be taken by surprise when an employee requests for a day off for religious purposes as well as be respectful to any employee when one of these events happens. Here are some of the main celebratory events for the four most popular religions that you will likely face as a business owner.

As more and more members of Generation Z enter the workforce each year, it is important to learn how to best manage this new generation in order to maximize their ability to work and thrive in your business. With each new generation comes a new set of preferable work environments and tactics, and the same rule applies to Generation Z. Your youngest new set of employees is seeking businesses that understand their generation and can create the conditions that allow them to work the way they prefer. One of the greatest general trends across Generation Z is the importance of communication and collaboration with their fellow employees. In this technology era, it seems that at least one sector is listening.

Marketing to 18 Year Old Boys From the Perspective of an 18 Year Old Boy
Oct 10, 2018 Written by MarketingSeeing as most businesses do not have any 18 year olds working for them and advising them on their marketing strategies, it is often difficult for older employees to nail down the best way to market to this particular group of consumers. Many companies have a bad tendency to overlook teenagers when figuring out a marketing strategy, despite them being a group with a tendency to spend more of their money on material objects, meaning that this neglecting can actually be losing your business money. As an 18 year old boy, I am drawn more to the products that have clearly been directly marketed towards me and those similar to me.

into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z. It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened. The fall of
Twitter was inevitable within the new generations.

put yourself out there and take risks. Throughout history, some of the most controversial ad
campaigns have also been some of the most successful. It is true that with risk taking comes
the possibility of failure, however, if you never take the risk in the first place, you will never
know whether or not you would have succeeded. As a marketer, you need to be willing to
fail in order to succeed, and taking risks is one of the primary ways to do so. One of the most
recent examples of this concept is the Nike advertisement that was released in early
September, sparking outrage and debate all throughout the United States.

An increasingly popular form of marketing in recent years has been the rise of gamification, as many cases has show this strategy to be incredibly successful, especially in attracting members of Generation Z and Millenials. In case you do not already know, gamification is the strategy of applying elements of games and game playing into a marketing technique made to maximize customer engagement. As opposed to typical games, gamification is used with the specific goal in mind to sell a product, and has been shown through multiple cases to be an extremely successful method of doing so.

Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing. Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful. Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible. Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.

Marketers can find great value in branching out and attending different types of conferences. One kind that is beneficial for marketers would be those focusing around technology. In a world where technology is becoming an increasingly prominent part of our lives and part of businesses, regardless of what field you are in, attending a technology conference can be a great way to learn from professionals and come back to your own business with newfound ideas on how to better incorporate technology. Here are the top 8 upcoming technology conferences in the United States.

It may be a cliché, but there is great truth behind the valuable lessons that kids learn through playing sports. These lessons don’t just pertain to the sport at hand, but rather can be applicable throughout all stages of life, particularly once entering the working world. I grew up playing hockey ever since I learned how to skate at three years old, and I can honestly say that some of the most important things that I have found out about life have been introduced through my fifteen years of sporting.

Technology developments have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service producing industries and goods-producing industries must adjust their branding practices to keep up.

Conferences are a great way to branch out and learn about marketing and the marketing strategies of other companies. In addition, they are the perfect opportunity for networking and reaching out to a greater amount of people, allowing one to optimize their marketing strategy in a more personal manner. Having an expansive connection to the world will always allow you to become a more successful marketer, so here are the top 10 upcoming marketing conferences in the United States left in 2018.
Artificial Intelligence (AI) is an exciting new development in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.
Search
Before machine learning really took off, it was difficult to search for products in an e-commerce setting, unless you knew the exact name of the item you were searching. Now, you could type in something extremely vague like “black pants” or “Under Armour shirt” and chances are you’ll find what you’re looking for quickly. This is all thanks to AI. A constant updating of consumer data helps companies like Google, Amazon, Bing or any company really, find the most relevant content with the fewest words. In 2019, it’s thought that consumer personalization will increase 29% followed by AI at 26%, according to BrightEdge. This will reflect in how search engines find relevant content based on the searchers previous queries and patterns.
SEO itself is also evolving from AI. Now, search engines are not only crawling for keywords but “cluster content”, meaning that machines are looking for context in conjunction with keyword placement, making it easier for searchers to find the content most relevant to what they are looking for.
Robotic Marketer
We can’t talk about AI and data without mentioning Robotic Marketer. This application of machine learning helps us develop the most comprehensive marketing strategies in the field, combining data scraping, AI, and the personal touch of a Marketing Manager. While we’re on the cusp of this cutting-edge technology, this is just one of many ways marketing data is being used to target the right customers for your business.
Social Media
You can see it in native ads, the ones that just look like another post on your Facebook or Instagram feed. By combining your activity online with advanced algorithms, social media platforms are able to serve you content you’re familiar with in a way that’s not distracting from the user experience.
While some companies are implementing AI in its strategies, others find it daunting. There is a fine line to balance between machines and human touch to make the most out of your interactions. It must be noted that machines can only do so much - while it's a great tool to supplement areas of marketing, it cannot replace person-to-person contact. We see that here at Marketing Eye, where we combine the machine learning within Robotic Marketer with the personal touch of our Marketing Managers to develop fully comprehensive marketing strategies.
Interested in learning more about how a Marketing Manager and Robotic Marketer help your 2019 goals? Contact us online, or call 404-626-8070 to speak with us directly.