The Importance of Risk Taking in MarketingOct 08, 2018 Written by Marketing
put yourself out there and take risks. Throughout history, some of the most controversial ad
campaigns have also been some of the most successful. It is true that with risk taking comes
the possibility of failure, however, if you never take the risk in the first place, you will never
know whether or not you would have succeeded. As a marketer, you need to be willing to
fail in order to succeed, and taking risks is one of the primary ways to do so. One of the most
recent examples of this concept is the Nike advertisement that was released in early
September, sparking outrage and debate all throughout the United States.
The Benefits of Marketing Through GamificationOct 07, 2018 Written by Marketing
An increasingly popular form of marketing in recent years has been the rise of gamification, as many cases has show this strategy to be incredibly successful, especially in attracting members of Generation Z and Millenials. In case you do not already know, gamification is the strategy of applying elements of games and game playing into a marketing technique made to maximize customer engagement. As opposed to typical games, gamification is used with the specific goal in mind to sell a product, and has been shown through multiple cases to be an extremely successful method of doing so.
Top 5 Marketing Blogs for GenZOct 07, 2018 Written by Marketing
Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing. Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful. Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible. Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.
Top 8 Upcoming American Technology Conferences for MarketersOct 04, 2018 Written by Marketing
Marketers can find great value in branching out and attending different types of conferences. One kind that is beneficial for marketers would be those focusing around technology. In a world where technology is becoming an increasingly prominent part of our lives and part of businesses, regardless of what field you are in, attending a technology conference can be a great way to learn from professionals and come back to your own business with newfound ideas on how to better incorporate technology. Here are the top 8 upcoming technology conferences in the United States.
The Valuable Lessons Sports Taught Me About the Working WorldOct 04, 2018 Written by Marketing
It may be a cliché, but there is great truth behind the valuable lessons that kids learn through playing sports. These lessons don’t just pertain to the sport at hand, but rather can be applicable throughout all stages of life, particularly once entering the working world. I grew up playing hockey ever since I learned how to skate at three years old, and I can honestly say that some of the most important things that I have found out about life have been introduced through my fifteen years of sporting.
How Advertising is Affecting Our Social Media ExperienceOct 03, 2018 Written by Marketing
How Goods-Producing Industries Use Digital MarketingSep 28, 2018 Written by Kaelyn Green
Technology developments have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service producing industries and goods-producing industries must adjust their branding practices to keep up.
Top 10 Upcoming American Conferences for Marketers in 2018Sep 27, 2018 Written by Marketing
Conferences are a great way to branch out and learn about marketing and the marketing strategies of other companies. In addition, they are the perfect opportunity for networking and reaching out to a greater amount of people, allowing one to optimize their marketing strategy in a more personal manner. Having an expansive connection to the world will always allow you to become a more successful marketer, so here are the top 10 upcoming marketing conferences in the United States left in 2018.
AI Trends that Will Impact Marketing in 2019Sep 27, 2018 Written by Hannah Jarvis
Artificial Intelligence (AI) is an exciting new development in the marketing world. In a “work-smarter-not-harder” industry, it only makes sense for marketers to turn to machines to help them better understand their audience, and how they interact with them. In today’s tech-forward world, it’s projected by Adobe that over the next 12 months, 31% of enterprises are expected to add some form of AI to its marketing mix.
Before machine learning really took off, it was difficult to search for products in an e-commerce setting, unless you knew the exact name of the item you were searching. Now, you could type in something extremely vague like “black pants” or “Under Armour shirt” and chances are you’ll find what you’re looking for quickly. This is all thanks to AI. A constant updating of consumer data helps companies like Google, Amazon, Bing or any company really, find the most relevant content with the fewest words. In 2019, it’s thought that consumer personalization will increase 29% followed by AI at 26%, according to BrightEdge. This will reflect in how search engines find relevant content based on the searchers previous queries and patterns.
SEO itself is also evolving from AI. Now, search engines are not only crawling for keywords but “cluster content”, meaning that machines are looking for context in conjunction with keyword placement, making it easier for searchers to find the content most relevant to what they are looking for.
We can’t talk about AI and data without mentioning Robotic Marketer. This application of machine learning helps us develop the most comprehensive marketing strategies in the field, combining data scraping, AI, and the personal touch of a Marketing Manager. While we’re on the cusp of this cutting-edge technology, this is just one of many ways marketing data is being used to target the right customers for your business.
You can see it in native ads, the ones that just look like another post on your Facebook or Instagram feed. By combining your activity online with advanced algorithms, social media platforms are able to serve you content you’re familiar with in a way that’s not distracting from the user experience.
While some companies are implementing AI in its strategies, others find it daunting. There is a fine line to balance between machines and human touch to make the most out of your interactions. It must be noted that machines can only do so much - while it's a great tool to supplement areas of marketing, it cannot replace person-to-person contact. We see that here at Marketing Eye, where we combine the machine learning within Robotic Marketer with the personal touch of our Marketing Managers to develop fully comprehensive marketing strategies.
Interested in learning more about how a Marketing Manager and Robotic Marketer help your 2019 goals? Contact us online, or call 404-626-8070 to speak with us directly.
How GenZ Uses InstagramSep 26, 2018 Written by Marketing
In an age where social media has become an increasingly prominent part of life, one platform seems to have risen to the top, creating an obsession among Generation Z users: Instagram.
The Flow of Value Through the 4 P'sSep 26, 2018 Written by Alice Dang
“Only when you bring value to others, will you bring value to yourself” (Michael Powell). Your brand value will only increase if your company is able to provide true value to your customers first. The 4 P’s of your marketing mix can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”
How Marketers Will be Forced to be More AgileSep 26, 2018 Written by Mellissah Smith
Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more agile when it comes to the purse strings.
With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.
Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.
7 SEO Tips to FollowSep 25, 2018 Written by Hannah Jarvis
When building out new web pages, whether it’s a blog, contact us page, or informational, search engine optimization (SEO) needs to be implemented. Here are 7 simple tips to follow when building out new pages.
Executive Marketing Strategy from Marketing EyeSep 25, 2018 Written by Mellissah Smith
Like many businesses, there is never enough time to get all the marketing done that needs to be completed, and quite often businesses either don’t have the excess funds to hire a full-time marketing executive, or they don’t wish to have another headcount.
Build An Effective Advertising Campaign With These 9 CriteriaSep 24, 2018 Written by Alice Dang
“A man who stops advertising to save money is the man who stops his clock to save time” (Henry Ford). More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can build brand awareness and increased sales for the company.