Blog
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
Published in Marketing
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There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there.
On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.
On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before.
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We are used to having information thrown at us everyday, that at some point, we zone out and stop absorbing it all. Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics. It is about taking the consumer by surprise, making an indelible impression and creating copious amounts of social buzz.
Published in Marketing
Have you ever been called up or emailed about someone trying to sell you on their “services”? Of course you have. Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
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Life in the Army isn’t for everyone. It’s tough, nasty, and brutal at times. The only thing that prepares you for the things you have to do in the military is the training you receive.
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
The training serves 3 purposes:
1. Skills
2. Team communication
3. Adaptability
Published in Marketing
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(2 min read)
I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
I'll have to admit, I've been a big time skeptic. There’s a conversation going around that cold calling is dead, and I just couldn’t bring myself to believe it.
I mean, what happened to being “held to the flames”? My first sales job I was on the floor making cold calls and closing big contracts within a few weeks.
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It’s amazing what a scientific anomaly can do to our culture and our businesses. It was a pleasant surprise to pull up my social media profiles and not see endless Trump posts, for or against. Everyone around the U.S. dropped everything and acknowledged an event much larger than a personal opinion or celebrity story. So just how big of an effect did the eclipse have on the US?
In our nation’s 241 year history there have only been 20 total eclipse occurrences. While total eclipses are somewhat of a rarity, what’s even more rare is the fact that it could be seen from coast to coast in the US.
With a rough estimate of between 3 million and 4 million americans taking part in the festivities, it was dubbed “The Great American Eclipse”. In my quarter century of being alive, I can honestly say it was a unique experience to watch millions Americans put their differences aside and enjoy the beautiful world that we live in.
People took work off all around the country to travel and get the best experience possible. Granted, the eclipse was far more beautiful in some areas than in others. I wasn’t blown away by the eclipse itself, but the reaction and the experience as a whole.
While I’m sure that there are many managers and owners who would have been much happier if their employees had remained at work and been productive, the effect on work morale will surely outweigh the few hours missing from the timesheets. At least I know ours was.
My final thoughts: Whether you thought the eclipse was stupid, amazing or underwhelming, you must have found some solitude in seeing the country focus on something much larger than politics and social issues.
For more information about Marketing Eye, give us a call today at 404-626-8070 or This email address is being protected from spambots. You need JavaScript enabled to view it..
In our nation’s 241 year history there have only been 20 total eclipse occurrences. While total eclipses are somewhat of a rarity, what’s even more rare is the fact that it could be seen from coast to coast in the US.
With a rough estimate of between 3 million and 4 million americans taking part in the festivities, it was dubbed “The Great American Eclipse”. In my quarter century of being alive, I can honestly say it was a unique experience to watch millions Americans put their differences aside and enjoy the beautiful world that we live in.
People took work off all around the country to travel and get the best experience possible. Granted, the eclipse was far more beautiful in some areas than in others. I wasn’t blown away by the eclipse itself, but the reaction and the experience as a whole.
While I’m sure that there are many managers and owners who would have been much happier if their employees had remained at work and been productive, the effect on work morale will surely outweigh the few hours missing from the timesheets. At least I know ours was.
My final thoughts: Whether you thought the eclipse was stupid, amazing or underwhelming, you must have found some solitude in seeing the country focus on something much larger than politics and social issues.
For more information about Marketing Eye, give us a call today at 404-626-8070 or This email address is being protected from spambots. You need JavaScript enabled to view it..
Published in Marketing
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Have you ever went into a sales pitch and started using old techniques to try and close the deal like the age-old SPIN selling tactic? I can remember growing up and watching all those old movies from the 80s that featured "go getters" in suits and screaming out to each other "Always Be Closing!".
Published in Small Business Marketing
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While some of us grew up with a realized natural talent, such as art or singing, others simply had to navigate towards a possible strength and exploit it as a career. And by others, I mean me. There’s a stark difference between the two, so which one are you hiring? Let’s take a further look:
Published in Management
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Back in 2011, the Georgia Legislature started an initiative that would encourage the growth of small and medium businesses through crowdfunding investments. The new rule change, which is was officially in effect since last month, will allow for SMB’s to get around the previous restrictions of crowdfunding in the state.
Published in Small Business Marketing
Maximize Growth With A Mix Of Outsourced And Internal Services
Aug 11, 2017 Written by Brice Bradshaw
In the perfect scenario, it would be great to have a talented team in-house to take care of all of your business processes. However, we have seen a trend to outsource certain capabilities. This isn’t because they can’t find the resources for it, it’s actually due to the quality of work. We see it with all of our clients, people are spread thin, working on too many projects..so what’s the fallout of this?
Published in Management
It almost seems unreal that we are already more than halfway through 2017. Being in sales, I understand August can be a slower month. But I’m a glass half full kind of guy. So I think this month should be used to catch up on some things you’ve been pushing off for the last half of the year. Living in Atlanta definitely has its perks. But, one thing everyone is familiar with is the traffic. So instead of watching the guy in front of me pick his nose all the way from Peachtree to Lenox, I’m going to be learning about history, business, and geeking out on the best podcasts that are out now.
Published in Marketing
In 2003, Nick Carr wrote an eye-catching article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet.
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Effective Marketing Strategies That Don't Cost A Ton Of Money
Aug 03, 2017 Written by Justin Hackney
Working out of the Atlanta Tech Village, I have ran into loads of companies that are operating off of a shoestring budget with limited capital to spend on marketing efforts. Sometimes, even the thought of using paid advertising makes a small business owner shutter. Mainly because owners aren’t necessarily marketers, and there’s a lot of uncertainty around the return on investment. However, there’s a number of ways that a small business can leverage digital marketing by spending very little and targeting exactly who their customers are.
Published in Small Business Marketing
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The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
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