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One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But how do you accomplish this?
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Increase Your Brand Awareness With These Creative Marketing Tips
Mar 27, 2018 Written by Erynn LaFlamme
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.
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The 7 Questions You Must Ask Before Creating a Marketing Strategy
Mar 23, 2018 Written by Erynn LaFlamme
As a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the business development process. The truth is, nobody knows your business quite like you.
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Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
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Starting a Business is Like Constantly Solving a Rubik's Cube
Mar 19, 2018 Written by Erynn LaFlamme
I once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back to a time where I was working in an overcrowded office/house alongside twelve other dedicated twenty-year-old somethings trying to build nothing into something incredible.
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It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business.
As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
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Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.
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Valentine's Day is traditionally all about showing that special someone how much they mean to you. You shower them with chocolate and love letters, maybe you even take them to a fancy dinner in the city. Oh, I can feel the love in the air already!
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I talk to a variety of different business owners daily. From entrepreneurs to Healthcare CEO’s, Founders of new technology startups; no matter who I talk to I see the same hesitation when it comes to marketing.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
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You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!
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LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
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One thing every business has in common is the need for customers. Even if you have the next big idea, sometimes striking up that first initial connection with potential customers is a difficult challenge.
Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
Lead generation is important because it helps show an organic interest in your business. There are many ways to convert information seekers just passing through into leads -you can develop a call-to-action, create a landing page, or even implement a thank you page.
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So, you are an entrepreneur and have originated the next big idea. How are you going to get your idea out to the masses?
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Being in my mid 20’s, many of my peers are reaching critical milestones such as beginning their careers, getting married, having children, buying their first homes, etc. These are the kinds of moments people dream about their entire lives. The problem is, to often do people feel once they achieve these milestones will they finally be “happy.”
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Ok, I’ve made the leap. I am now a ‘Marketing Eye’. Yes, I am a tad excited and I am really enthusiastic about what is to come.
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