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![How Marketers Can Write Landing Page Content that Converts](/media/k2/items/cache/56dab2b3675237b0ba79395c67ee9ae4_S.jpg)
One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive.
More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts.
Published in Marketing
![The Fundamentals for Creating a Dominating Dual Marketing Strategy](/media/k2/items/cache/da8a96cfc8ca1dd33bc42677c8b9c7c6_S.jpg)
The Fundamentals for Creating a Dominating Dual Marketing Strategy
Apr 09, 2018 Written by Erynn LaFlamme It goes without question that mobile is here to stay for the long haul, but what does this mean for the future of desktop and its significance?
Published in Marketing
![IT Professionals: Disruption is Coming, Are You Ready?](/media/k2/items/cache/5fa21cd9e0d2531a2f1dfdffbab46f70_S.jpg)
From learning how to pivot with rising technologies to becoming aware of the next digital disruptions, keeping up with technological advances is essential to the bottom line of any business.
With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.
With the city of Atlanta being home to The Georgia Institute of Technology and being listed by Forbes as the 3rd largest Tech Hub in America, there is no doubt that Atlanta is full of tech news, knowledge and networking opportunities.
Published in Marketing
![7 Unspoken Reasons Google is Blocking Your Business Reviews](/media/k2/items/cache/ce7646a74c54cecf1c05442c71f02147_S.jpg)
Google is a powerful, yet sensitive, machine. If Google doesn’t like something, its algorithms are quick to make changes for you. This is especially true when it comes to business reviews.
Published in Marketing
![5 Essential Tips for Building Your Personal Brand](/media/k2/items/cache/ee68a9df1200997b07be8fb0bbdb9f29_S.jpg)
One of the most important aspects of building a business today is building your personal brand with it. Whether you are wanting to build trust, develop relationships, or be a leader in your industry, making a name for yourself is essential. But how do you accomplish this?
Published in Marketing
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![Increase Your Brand Awareness With These Creative Marketing Tips](/media/k2/items/cache/461011bcaf5b5e723e897c33f049f169_S.jpg)
Increase Your Brand Awareness With These Creative Marketing Tips
Mar 27, 2018 Written by Erynn LaFlammeNot long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.
Published in Marketing
![The 7 Questions You Must Ask Before Creating a Marketing Strategy](/media/k2/items/cache/7acce66d40ec90c2d61987b409cbf850_S.jpg)
The 7 Questions You Must Ask Before Creating a Marketing Strategy
Mar 23, 2018 Written by Erynn LaFlammeAs a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the business development process. The truth is, nobody knows your business quite like you.
Published in Marketing
![How to Deliver Valuable Content That Gets Results](/media/k2/items/cache/47674e109b85ae6495880f2604f34f58_S.jpg)
Are you tired of posting blogs on your business’s website and not receiving hits? Sick of sending newsletters and not getting high open rates? It is stressful to put your heart and soul into something you write and have no one read it. There is one thing you should always think about before writing - everything you write must be written with a purpose.
Published in Marketing
![Starting a Business is Like Constantly Solving a Rubik's Cube](/media/k2/items/cache/5cf9cad94714c5577919c266171d935c_S.jpg)
Starting a Business is Like Constantly Solving a Rubik's Cube
Mar 19, 2018 Written by Erynn LaFlammeI once heard the analogy that starting a business is like solving a Rubik’s cube and it knocked me off my feet with its accuracy. As the words rolled off the strangers tongue in front of me, I was immediately thrown back to a time where I was working in an overcrowded office/house alongside twelve other dedicated twenty-year-old somethings trying to build nothing into something incredible.
Published in Marketing
![5 Ways to Dominate the Financial Services Industry](/media/k2/items/cache/471bd07fdaa7b040f7ab8b2a13f8f35b_S.jpg)
It has made your customer behavior predictable, it has changed the channels of your business model and it has created greater global competition. Technology has its pros and cons depending on how you are utilizing it for your financial services business.
As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
As a financial professional, you know all too well that change comes with the name of the game. With technological advancements happening like never before, it is essential for you to be taking advantage of the tools that will keep your business on top.
Published in Marketing
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![Our Top 7 Favorite Marketing Technologies](/media/k2/items/cache/9f6d22dec5a20bcdd01cd84e98637764_S.jpg)
Want to know our secrets and what tools we use to drive conversions, boost search engine optimization, digital marketing, and social media? Below are some of our favorite marketing tools will help guide you and your business on the path towards success.
Published in Marketing
![Give Yourself the Best Valentine's Day Gift Ever](/media/k2/items/cache/29766e2a37e979b18d18c428ff9c5aba_S.jpg)
Valentine's Day is traditionally all about showing that special someone how much they mean to you. You shower them with chocolate and love letters, maybe you even take them to a fancy dinner in the city. Oh, I can feel the love in the air already!
Published in Marketing
![Stop Hesitating and Just Go](/media/k2/items/cache/0dc247c07eee71a72cf9409729fb3455_S.jpg)
I talk to a variety of different business owners daily. From entrepreneurs to Healthcare CEO’s, Founders of new technology startups; no matter who I talk to I see the same hesitation when it comes to marketing.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
You understand the importance of marketing, but you’re really afraid to “jump the gun”. Outsourcing your marketing seems like a gamble. If this resonates with you, maybe you should address where this hesitation is coming from.
Published in Marketing
![5 Big Mistakes You're Making While Creating Content](/media/k2/items/cache/171fc14b49a79ea979710de5b3402b30_S.jpg)
You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes!
Published in Marketing
![4 Ways to Generate Leads Using LinkedIn](/media/k2/items/cache/15d43aef6c8a5134e1fc00a9c98b8ab0_S.jpg)
LinkedIn is one of the most powerful social media tools a business can use. With LinkedIn’s main focus being for business, reaching out to people about your company isn’t offensive or intrusive.
Published in Marketing