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Marketing is an investment in your business and not something you should take lightly. It is also something that has changed over the past ten years and continues to evolve. How you reach customers and how they find you, research your business, and buy from you has also changed.
If your marketing practices are stagnant or nonexistent, your business will fail. Here are the top five mistakes that I see small-to-medium sized businesses make most often.
If your marketing practices are stagnant or nonexistent, your business will fail. Here are the top five mistakes that I see small-to-medium sized businesses make most often.
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Have you ever wondered about the reason why, when you think of someone, they somehow appear? I do - all the time!
Tapping into my intuition has always worked for me and when I ignore my gut feeling, I always regret it.
A childhood friend of mine use to call me just as I was picking up the phone to call her. It could have been weeks since we talked, but we always seemed to be in synch. Today those calls have moved to texts, but still they appear just as I am thinking of her.
If you ask the experts, they say that coincidence does not exist, however synchronicity does.
Tapping into my intuition has always worked for me and when I ignore my gut feeling, I always regret it.
A childhood friend of mine use to call me just as I was picking up the phone to call her. It could have been weeks since we talked, but we always seemed to be in synch. Today those calls have moved to texts, but still they appear just as I am thinking of her.
If you ask the experts, they say that coincidence does not exist, however synchronicity does.
Published in Small Business Marketing
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I love fall. It is by far my favorite time of year. Living in Texas, I just wait for the cool-down after a brutally hot August. The State Fair of Texas, football, beautiful foliage, cool morning runs, pumpkin everything, and lovely weekends spent outside.
Beyond the weather and family fun of this time of year, it also becomes one of the best times of year to re-set your business and begin putting into motion the necessary plans to make 2016 great. I know many of my finance friends tend to grumble every October when the stock market does its usual third quarter roller-coaster, but as a marketer I'm putting plans into action.
Here are five reasons fall is great for your business.
Beyond the weather and family fun of this time of year, it also becomes one of the best times of year to re-set your business and begin putting into motion the necessary plans to make 2016 great. I know many of my finance friends tend to grumble every October when the stock market does its usual third quarter roller-coaster, but as a marketer I'm putting plans into action.
Here are five reasons fall is great for your business.
Published in Small Business Marketing
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The business world is changing and how we search and consume information has drastically changed in the last five to ten years. Possibly no other business disciple has changed more dramatically than that of marketing and staying on top of current trends is becoming increasingly more difficult.
As a company, Marketing Eye invests and trains its people to stay abreast of current trends impacting the market. We find for many of our clients, what has worked in the past as effective marketing and sales, no longer works. We understand that when operating a business, staying on-top of the ever-changing marketing landscape is not only challenging, but time consuming and in some cases just not possible.
At Marketing Eye Dallas, we have not only owned our own businesses, but we have helped many entrepreneurs who struggle with the new sales funnels, automations, and digital communication landscape.
Deciding to outsource your marketing function is something business owners don't take lightly. Here are the advantages and disadvanges of deciding to hire someone to manage your business' marketing.
As a company, Marketing Eye invests and trains its people to stay abreast of current trends impacting the market. We find for many of our clients, what has worked in the past as effective marketing and sales, no longer works. We understand that when operating a business, staying on-top of the ever-changing marketing landscape is not only challenging, but time consuming and in some cases just not possible.
At Marketing Eye Dallas, we have not only owned our own businesses, but we have helped many entrepreneurs who struggle with the new sales funnels, automations, and digital communication landscape.
Deciding to outsource your marketing function is something business owners don't take lightly. Here are the advantages and disadvanges of deciding to hire someone to manage your business' marketing.
Published in Small Business Marketing
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There is so much discussion on the need to be more creative in the work place. After all, 'to create' means to bring about what has not existed before. The newest creation, innovation, or way of doing something, can make or break a company. Netflix was able to create an entertainment market of watching movies, programs, and shows that had not existed before. While other companies, such as Blockbuster, could not envision past the physical movie rental market. It may be easy to identify creative companies like Apple and Google, but it is more difficult to tap into our own creativity.
Work, life, and the demands of everyday life are actually hindering our ability to be creative. The secret to tapping into your creative side, and letting your mind explore, may be found in a simple box of crayons. The childhood activity of coloring is gaining in popularity with adults and may be our answer to increasing innovation by calming our mind and stimulating our imagination.
Work, life, and the demands of everyday life are actually hindering our ability to be creative. The secret to tapping into your creative side, and letting your mind explore, may be found in a simple box of crayons. The childhood activity of coloring is gaining in popularity with adults and may be our answer to increasing innovation by calming our mind and stimulating our imagination.
Published in Small Business Marketing
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For many years bids have been won based on two factors; one, who you know and two, being the lowest bidder. If your company was able to perform the work and your proposal came in at the lowest price, you got the job. Over time, there has been a gradual shift towards design-build requests for proposals, along with an increased importance on qualified bidders.
This shift in preference of design-build proposals over lowest-bid proposals, and the increased importance placed on qualified bidders, has created a need for a B2B marketing strategy that did not exist in years past.
This shift in preference of design-build proposals over lowest-bid proposals, and the increased importance placed on qualified bidders, has created a need for a B2B marketing strategy that did not exist in years past.
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Every entrepreneur has a secret weapon of success. It's what drives them to succeed, brings them up when times are tough, grounds them when business rocks and makes the entrepreneurial journey worthwhile. For me that secret weapon is my husband.
Today is our fifteenth anniversary and not only do we celebrate our time together, but our family and the life we have created. As with most marriages of this length of time, we have had great times and rough times. There is nothing like two lay-offs and a sick infant in the hospital to challenge your strength. Being married to an entrepreneur is no cake-walk. Often there is investment, risk and a whole lot of hoping, praying, hard-work and long hours. If you are an entrepreneur or are married to one, I am sure you can relate.
Here are the qualities that every entrepreneur needs, in a supporter, to make them successful.
Today is our fifteenth anniversary and not only do we celebrate our time together, but our family and the life we have created. As with most marriages of this length of time, we have had great times and rough times. There is nothing like two lay-offs and a sick infant in the hospital to challenge your strength. Being married to an entrepreneur is no cake-walk. Often there is investment, risk and a whole lot of hoping, praying, hard-work and long hours. If you are an entrepreneur or are married to one, I am sure you can relate.
Here are the qualities that every entrepreneur needs, in a supporter, to make them successful.
Published in Small Business Marketing
Let's face it, we are all busy. Keeping up with the ever changing landscape of marketing, entrepreneurship, social media can be a challenge with an already full schedule. A tool that I have found that is both educational and entertaining is podcasts. When stuck in traffic or sitting at an hour and half swim team practice, I really enjoy listening to others experiences in business. Not only is it a distraction from the parking lot of Dallas rush-hour traffic, I usually learn something that I can apply to my own business and life.
A good podcast is more than educational, it is entertaining. The more you listen, the more you really get to know and enjoy the host. While the podcasts I listen to all have a business, entrepreneur or marketing spin, they also have a personal side. Think more along the lines of "This American Life", and less like an economics college lecture.
Here are my top ten picks:
A good podcast is more than educational, it is entertaining. The more you listen, the more you really get to know and enjoy the host. While the podcasts I listen to all have a business, entrepreneur or marketing spin, they also have a personal side. Think more along the lines of "This American Life", and less like an economics college lecture.
Here are my top ten picks:
Published in Small Business Marketing
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There's just something good about Friday. Most people see it as the second best day of the week (next to Saturdays). But, Fridays can be the best day of the week for an entrepreneur. Monday through Thursday is reserved for working like crazy in your business, but Fridays is the day to work on your business. For me, Monday through Thursday is spent marketing my clients' businesses, meeting with prospects, attending events and writing marketing strategies for my customers. I reserve Friday to reenergize my business and myself. This is when I put together marketing plans for my own business, I set goals and budgets, write blogs, engage in activities that inspire my creativity, and connect with mentors, friends and others in my field.
Published in Small Business Marketing
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In the contest between the two sides to marketing, inbound and outbound, inbound is winning. While traditional marketing efforts have been placed on obtaining customers through creativity, understanding customers' wants and needs, going out and finding the next sale, the sneaky inbound marketers are servicing customers coming to them.
There will always be a need for outbound marketing, but for any company that wants to engage with their customers and is looking to offer a unique customer experience, inbound marketing is really the only way forward.
There will always be a need for outbound marketing, but for any company that wants to engage with their customers and is looking to offer a unique customer experience, inbound marketing is really the only way forward.
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Most businesses have a marketing component, and if they don’t they should, but what makes a marketing department successful is the quality of the marketing manager.
A great marketing manager can be the difference between success and failure, or growth and stagnation.
I've been around the marketing scene in Dallas for over 15 years and I've worked with the very talented and some who ended up in marketing due to a misaligned company reorganization. In that case, marketing is being lead by someone for whom marketing is a foreign language.
As I continue to grow my firm, I'll be searching for marketing managers who are strong tactically. They can apply marketing and business tactics to real world situations. They are super organized. They understand analytics and they have a great attitude.
A great marketing manager can be the difference between success and failure, or growth and stagnation.
I've been around the marketing scene in Dallas for over 15 years and I've worked with the very talented and some who ended up in marketing due to a misaligned company reorganization. In that case, marketing is being lead by someone for whom marketing is a foreign language.
As I continue to grow my firm, I'll be searching for marketing managers who are strong tactically. They can apply marketing and business tactics to real world situations. They are super organized. They understand analytics and they have a great attitude.
Published in Marketing
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4 Ways To Have Big Marketing Results on a Small Budget| Grass Roots Marketing
Sep 15, 2015 Written by Guest What do you do when you biggest competitor has endless amounts of revenue to invest in marketing, and you have very little? You start a grass roots campaign.
We are still early in the 2017 presidential race, but one candidate has caught my attention. Not from the issues for which he stands, but the creativity of his grassroots campaign. Bernie Sanders may be this fall's ALS Ice Bucket Challenge. He is looking to get the democratic nomination for the 2017 presidential race and his competitor comes with a big 'brand name' and an even bigger budget.
No matter what side of the aisle you sit, as entrepreneurs we all have been up against a competitor with strong name recognition and a large marketing budget? Tackling the behemoth in your industry may be as easy as rallying your supporters and spreading the word through grass roots campaigning and social media. This doesn't mean you don't invest in marketing, it just means your investment should be spent in a way to maximize the greatest return.
We are still early in the 2017 presidential race, but one candidate has caught my attention. Not from the issues for which he stands, but the creativity of his grassroots campaign. Bernie Sanders may be this fall's ALS Ice Bucket Challenge. He is looking to get the democratic nomination for the 2017 presidential race and his competitor comes with a big 'brand name' and an even bigger budget.
No matter what side of the aisle you sit, as entrepreneurs we all have been up against a competitor with strong name recognition and a large marketing budget? Tackling the behemoth in your industry may be as easy as rallying your supporters and spreading the word through grass roots campaigning and social media. This doesn't mean you don't invest in marketing, it just means your investment should be spent in a way to maximize the greatest return.
Published in Marketing
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I often hear from a number of professionals in the manufacturing, construction, professional services, medical, and technology fields that social media is not for them. If they have tried social media, they have tweeted a time or two, connected to a few people on LinkedIn, and maybe sent one message. Through a meager attempt they have determined that it does not work.
The question I pose to them and to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
The question I pose to them and to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
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Growing up my dad went to work at 6:50 and returned from work at 4:50. Work was work and when he changed from his office clothes, work was over. There was no computer, cell phone, email, texting Skyping, tweeting, or linking. It was just over till the next day.
Today, my work starts when I wake and ends when I close my eyes. I often office from home, so there is no end of day, no leaving the office. Even when I office outside the home, the computer, tablet and phone come with me.
I know it's not just me, it seems that everyone I talk to tells me how busy they are. Is it technology, demands to be over- productive at work, the need to always appear to be the perfect parent, friend or spouse, or the feeling that you always need to be 'on'?
Whatever the reason may be, it doesn't look like life will be slowing down any time soon. So if you can't change the busy world we live in, you will need to change the way you react to it. The key just may be finding some balance in and unbalanced world.
Today, my work starts when I wake and ends when I close my eyes. I often office from home, so there is no end of day, no leaving the office. Even when I office outside the home, the computer, tablet and phone come with me.
I know it's not just me, it seems that everyone I talk to tells me how busy they are. Is it technology, demands to be over- productive at work, the need to always appear to be the perfect parent, friend or spouse, or the feeling that you always need to be 'on'?
Whatever the reason may be, it doesn't look like life will be slowing down any time soon. So if you can't change the busy world we live in, you will need to change the way you react to it. The key just may be finding some balance in and unbalanced world.
Published in Small Business Marketing
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No regrets. It's not just what I say, it's what most people would say, even you, had you not been so afraid to take the risk.
I often have people tell me about the things they would or could do, but don't. They even ask for advice about following their dreams, but move no further than the idea stage. The reason, most often, is fear of failure.
Fear and insecurities are the single biggest threat to you becoming successful. It ties you up not just for hours, but perhaps years or a lifetime.
I often have people tell me about the things they would or could do, but don't. They even ask for advice about following their dreams, but move no further than the idea stage. The reason, most often, is fear of failure.
Fear and insecurities are the single biggest threat to you becoming successful. It ties you up not just for hours, but perhaps years or a lifetime.
Published in Small Business Marketing
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