As more and more members of Generation Z enter the workforce each year, it is important to learn how to best manage this new generation in order to maximize their ability to work and thrive in your business.  With each new generation comes a new set of preferable work environments and tactics, and the same rule applies to Generation Z. Your youngest new set of employees is seeking businesses that understand their generation and can create the conditions that allow them to work the way they prefer.  One of the greatest general trends across Generation Z is the importance of communication and collaboration with their fellow employees. In this technology era, it seems that at least one sector is listening.

Seeing as most businesses do not have any 18 year olds working for them and advising them on their marketing strategies, it is often difficult for older employees to nail down the best way to market to this particular group of consumers.  Many companies have a bad tendency to overlook teenagers when figuring out a marketing strategy, despite them being a group with a tendency to spend more of their money on material objects, meaning that this neglecting can actually be losing your business money.  As an 18 year old boy, I am drawn more to the products that have clearly been directly marketed towards me and those similar to me.

Marketers can find great value in branching out and attending different types of conferences.  One kind that is beneficial for marketers would be those focusing around technology. In a world where technology is becoming an increasingly prominent part of our lives and part of businesses, regardless of what field you are in, attending a technology conference can be a great way to learn from professionals and come back to your own business with newfound ideas on how to better incorporate technology.  Here are the top 8 upcoming technology conferences in the United States.  

At one point in my entrepreneurship journey, I had to hire a law firm.  At the time I didn’t have a lot of money to throw around. After all, I was growing a business, and as every entrepreneur knows - every cent counts.