Every great digital marketer knows that the use of hashtags can considerably increase the social visibility of any business looking to improve their brand awareness and get there messaging in front of their target audience. Not only do hashtags allow you to find relevant content from other people and businesses, but they also enable content from your business to be discoverable and shared across your social media channels. When used correctly, hashtags can support your businesses sales and lead generation efforts, but, often people forget to value quality over quantity when it comes to effectively using hashtags.

Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.

It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.

Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed previously, and this is going to change your brand one way or the other.

We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.  

Seeing as most businesses do not have any 18 year olds working for them and advising them on their marketing strategies, it is often difficult for older employees to nail down the best way to market to this particular group of consumers.  Many companies have a bad tendency to overlook teenagers when figuring out a marketing strategy, despite them being a group with a tendency to spend more of their money on material objects, meaning that this neglecting can actually be losing your business money.  As an 18 year old boy, I am drawn more to the products that have clearly been directly marketed towards me and those similar to me.

Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing.  Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful.  Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible.  Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.

In an age where social media has become an increasingly prominent part of life, one platform seems to have risen to the top, creating an obsession among Generation Z users: Instagram.

Sep 26, 2018
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise. 
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