How GenZ Uses Instagram
Published in Marketing
In an age where social media has become an increasingly prominent part of life, one platform seems to have risen to the top, creating an obsession among Generation Z users: Instagram.
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise.
How To Market Effectively On LinkedIn
Published in Marketing
LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016.
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
The Rise Of The Hashtag
Published in Marketing
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
LinkedIn Updates Video Capability
Published in Marketing
It's been a long time coming, but the moment is finally here. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!
We can thank LinkedIn, as they just released the newest update, allowing users to directly upload videos to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
We can thank LinkedIn, as they just released the newest update, allowing users to directly upload videos to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
What I have learnt in My Internship So Far
Published in Marketing
It was Monday 26th of June 2017 - the big day where I will start my first day at my first internship at an outsourced marketing firm. I remember coming here on Sunday afternoon, the day before to take a peek at where the beginning of my marketing career will start. Though it is a long distance away from home, I was excited to travel here every morning for the next few months. It has been three weeks since that Sunday afternoon, though it may sound a long time already, it has been going by in a flash.
10 Fast Marketing Fixes
Published in Marketing
In the world of business and economics, there is the Pareto Principle – it describes that 20% of our actions contributes to 80% of our results. Generally speaking, this applies in the marketing industry too! Small marketing tasks and fixes can definitely make a big difference or build up to create a greater impact.
4 Email Marketing Tactics That Get Results
Published in Marketing
If you thought email marketing was dead, think again. To show the modern value of email marketing ,Adestra completed a study measuring consumer opinions and behavior when it comes to email. The researchers surveyed more than 1,200 respondents, from teenagers to Baby Boomers and asked how they interacted with, and think about, the email messages they receive.
Here are just a few important facts taken from this study:
Buying lists are unreliable and legally you can't email people who have not willingly given you their email address.
Here is what your need to do to ensure a successful email marketing campaign.
Here are just a few important facts taken from this study:
- 43% of consumers give a real email address when they come to a website that asks for an email before continuing
- 80% of consumers (across all demos) actually unsubscribe from emails they no longer wish to receive
- 59% of consumers leave an email unread if they plan to read it later, 33% flag it
Buying lists are unreliable and legally you can't email people who have not willingly given you their email address.
Here is what your need to do to ensure a successful email marketing campaign.
3 Best Marketing Tools for Lead Generation other than your Website
Published in Small Business Marketing
We all know that having a website is vital to any business. It is your digital storefront, greeter and initial explanation of your businesses products or services.
While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website? Here are three marketing tools that will help you gain more leads.
While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website? Here are three marketing tools that will help you gain more leads.
Why Your Personal Brand is so Important to Your Business Brand
Published in Small Business Marketing
For entrepreneurs, personal brand and your business brand are often one in the same. Even if you have numerous employees, the owner still sets the tone of the business and is usually engaged with the client during the sales process or at implementation.
If you are an entrepreneur and haven't considered your personal brand and its impact on your business brand, it's time to get started.
If you are an entrepreneur and haven't considered your personal brand and its impact on your business brand, it's time to get started.
