Key Performance Indicators (or KPIs) is a measurement that will directly affect your marketing objectives. In other words, they are the most important values for understanding your markets influence to achieve a successful business. There are several KPIs that will give you a clear picture of which content actually resonates with your audience. In this blog post, we are looking at which KPIs you should track; this will help you create more compelling content that will help you execute a great content marketing goal.

It is almost impossible to say how important it is to have a strong social media marketing plan. Content strategy is based on the media that your company creates; this can consist of visual or written content. Content is the piece of your marketing plan that continuously expresses what your company is, why you are the leading specialist within your industry, and why your target audience should purchase a product and/or service from your company. Here are some tips on how to craft a successful content marketing strategy.

What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.