Sometimes we're in conflict between our marketing professional selves and our personal or professional buyer selves. I'm in conflict now as I try to get my home back together after a hail storm pummeled our roof, fence and who knows what.
My conflict is seeing how repair services are marketed to us and how as a buyer I perceive their efforts to meet my needs . Yes, I see the hail storm as an opportunity for them. They have services and products in need, a well-defined target audience, and a high rate of anticipated purchase for their product. For excitement, they face multiple competitors in a race to a sale.
This could be a chance to see multiple marketing styles and find out what works best on me. It's a good test because all contenders start out the same. No company has an inside track or perceived advantage. I was not already in the market, had not contacted any suppliers, no former suppliers have claimed me, and my insurance company offered only vague guidelines, no company recommendations. So how did they do?
My conflict is seeing how repair services are marketed to us and how as a buyer I perceive their efforts to meet my needs . Yes, I see the hail storm as an opportunity for them. They have services and products in need, a well-defined target audience, and a high rate of anticipated purchase for their product. For excitement, they face multiple competitors in a race to a sale.
This could be a chance to see multiple marketing styles and find out what works best on me. It's a good test because all contenders start out the same. No company has an inside track or perceived advantage. I was not already in the market, had not contacted any suppliers, no former suppliers have claimed me, and my insurance company offered only vague guidelines, no company recommendations. So how did they do?
One of the greatest strengths of small business is their ability to be agile and to respond quickly to market fluctuations. One thing that can create a drag on the business is managing functions of your business that are foreign to your core business model or take away from daily operations or billable work.
There are very few businesses today that can grow without a marketing model in place. Even if your client base continues to buy from you, think at how much more you could grow if you expanded your sphere of potential clients.
So how do you expand your business and implement a marketing model, without adding a staff function you need to manage? The Answer: Hire a Fractional Chief Marketing Officer.
There are very few businesses today that can grow without a marketing model in place. Even if your client base continues to buy from you, think at how much more you could grow if you expanded your sphere of potential clients.
So how do you expand your business and implement a marketing model, without adding a staff function you need to manage? The Answer: Hire a Fractional Chief Marketing Officer.
Determine Your Social Media Voice
Published in Marketing
I attend many networking events. While I always being the "authentic me," my tone differs at a breakfast networking event at 7:30 am vs. a happy hour at 7:30 pm. With social media, your tone should change as well from one platform to another. So what is the difference between your company's voice and its tone and what tone is appropriate to use on each platform?
Have you been on lag about signing up for a Snapchat account? Feeling outdated is a struggle many might feel and is definitely one I have come across and I’m not even old!
This is an app that my kids use and when I talk about using Snapchat, they like to make fun of me. Until I signed up, I didn’t know how much fun it could be, so I started using it as a means of communication with my children, sending funny images to posting stories that provide valuable content to collogues and fellow classmates. Personally I enjoy it for its simplicity and value to my work.
Snapchat isn’t just for young adults anymore. Many adults and business professionals are now using Snapchat to communicate, share images, recipes, promotions, and other content about their industry through this free app. It’s the new way to market and advertise what’s going on in your industry.
This is an app that my kids use and when I talk about using Snapchat, they like to make fun of me. Until I signed up, I didn’t know how much fun it could be, so I started using it as a means of communication with my children, sending funny images to posting stories that provide valuable content to collogues and fellow classmates. Personally I enjoy it for its simplicity and value to my work.
Snapchat isn’t just for young adults anymore. Many adults and business professionals are now using Snapchat to communicate, share images, recipes, promotions, and other content about their industry through this free app. It’s the new way to market and advertise what’s going on in your industry.
In the past two weeks, I have had three people contact me because the website they paid to have developed was so bad that they either weren't going live with the new site or they were too embarrassed to share it. Of the three, two I had sent a proposal to months ago and they chose a less expensive designer, and now they are looking for help and a fix.
You know the adage "Dress for the job you want not the one you have." The same applies for your business. If you market and brand yourself for the clientele and business you want to be, people will see you as such and it will be easier to reach that level of success.
You know the adage "Dress for the job you want not the one you have." The same applies for your business. If you market and brand yourself for the clientele and business you want to be, people will see you as such and it will be easier to reach that level of success.
Getting the most out of LinkedIn extends beyond just making connections. Think of your LinkedIn as a true networking tool where you can participate from your laptop or mobile device. If you go to a networking event and then never follow-up, engage in any additional events or discussions, you will be forgotten after your business card lands in someone's pocket.
If you are not comfortable making connections on LinkedIn, visit my previous blog on generating leads on LinkedIn. If you are making connections and sending follow-up messages, take the next steps to engage with your contacts through LinkedIn Posts.
If you are not comfortable making connections on LinkedIn, visit my previous blog on generating leads on LinkedIn. If you are making connections and sending follow-up messages, take the next steps to engage with your contacts through LinkedIn Posts.
I met with a business owner earlier this week who operates in a saturated market where skill-sets and service delivery vary greatly. His experience is vast, he operates at the top-end of the market, and has a nice brand that just needs to be expanded and grown within his base market. He has tried most marketing tools and is looking for a better way to educate and engage with his target audience without getting lost in the masses. He is looking for a tool to both educate and demonstrate his capabilities visually. What he wants is something new that is different from the same marketing channels everyone in his field is using.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
What you can expect from your SEO
Published in Marketing
Search Engine Optimization, or SEO, is equivalent to being invited to eat lunch at the popular table. You hope you will keep the spot at the table, but there is a lot of work you must do to stay there. It takes patience to move up to the pinnacle of popularity and some may claim they don't care to be there. But, not sitting at the popular is like living in anonymity and no business owner wants that.
Like being popular, being on the first page of search results on Google has its perks. So how do you get to page one?
Like being popular, being on the first page of search results on Google has its perks. So how do you get to page one?
6 Traits Your Marketer Must Have
Published in Marketing
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?
After years in corporate marketing and now operating Marketing Eye Dallas, I've seen some exceptional marketers and a few others who I'm surprised can even call themselves a marketer. So what separates a wannabe marketer from someone who is really effective?
Here are the fundamentals that all exceptional marketers live by to be successful at their craft.
After years in corporate marketing and now operating Marketing Eye Dallas, I've seen some exceptional marketers and a few others who I'm surprised can even call themselves a marketer. So what separates a wannabe marketer from someone who is really effective?
Here are the fundamentals that all exceptional marketers live by to be successful at their craft.
Rarely do we make a buying decision without consulting the internet for reviews and information. From selecting a doctor, to home repairs, to a night out, or a vacation, we want to know the reviews on just about everything. Choices seem endless and asking a friend is not always possible or reliable. What a collective group of people say about a service can make a huge impact on your buying decisions.
On the flip side, as a business owner a poor review can feel like the kiss of death. Maybe the bad review came from a bad reviewer, a misunderstanding or was based on a former employee or issue that has been resolved. Your options for removing a bad review are limited at best and only the reviewer has full control of taking down a review.
On the flip side, as a business owner a poor review can feel like the kiss of death. Maybe the bad review came from a bad reviewer, a misunderstanding or was based on a former employee or issue that has been resolved. Your options for removing a bad review are limited at best and only the reviewer has full control of taking down a review.
