The buyer's journey has shifted, and it is progressing even more. People are now using web searches and social platforms to influence how they purchase products in today's market.  With the help of our cellphones, tablets, and computers, we are all digital consumers. Because of this, we now have more information at our fingertips, a better understanding of how customers interact with brands, and an idea on what leads someone to make purchases.

Online consumers have evolved, and so has their journey. Promotion within your company isn't going to cut it anymore. Why? At this day and age, customers can now research on their own and may not need assistance from a company until they are ready to take the next step, purchasing a product or service. Since buyers wish to govern their discovery process, it is your job to use the right tactics to guide them towards your business.

In just a short amount of time, podcasting has grown from being a small part of media to one of the most popular methods of consuming information today. Podcasts have become an essential part of our everyday lives that even some B2B marketers have look towards incorporating podcast into their marketing strategy.

Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing.  Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful.  Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible.  Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive. 

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts. 
Not long ago, content, influencer, and social media marketing were introduced to the industry and quickly transformed the way businesses reach their target audiences. What was once a new and unique way to build brand awareness is now an overly crowded space full of noise. 
When I meet with prospects and discuss the need for a content strategy, they either...

·         Admit they don't know what I'm talking about 

·         Glaze over, nod and agree (though I know we are not on the same page)

·         Or say they've tried content marketing, but in reality they have not or have not done it well, to say the least

While the marketing world is all abuzz about content marketing, it is very difficult to put together a well thought-out, custom designed, highly effective strategy.  Before I jump into how to create an effective content marketing strategy, let's first start with the definition.
Social Media is a series of ever-changing algorithms that are supposed to help customers better find the product or service for which they are searching.  However as entrepreneurs, social media can be a frustrating marketing tool that changes the minute you figure it out.  It is also becoming more clear that social media is not about how many posts, but what you post that will make the difference.

At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market.  Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.

If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
There was a time when personal networks, the neighborhood grapevine and the yellow pages were the extent of a B2B company's marketing plan. Times have changed and the way customers buy is much different.  No one is waiting around for a sales person to ring or share more about a company's product or service.

Now, customers walk around with a computer in their hand at all times.  If a question comes to mind, there is an answer at your fingertips. Ever view a group of people waiting to walk into a meeting, to get on a flight, or pick to their child up from practice?  They are all on their phones.

Depending on the product, 50% - 80% of the buying decision has been narrowed down or determined before a salesperson is ever engaged. 

So, what does this mean for you? It means that if your marketing strategy does not include proper web communication and mobility, social media and digital communications, you are missing a big part of your audience. 
Getting the most out of LinkedIn extends beyond just making connections. Think of your LinkedIn as a true networking tool where you can participate from your laptop or mobile device. If you go to a networking event and then never follow-up, engage in any additional events or discussions, you will be forgotten after your business card lands in someone's pocket.

If you are not comfortable making connections on LinkedIn, visit my previous blog on generating leads on LinkedIn. If you are making connections and sending follow-up messages, take the next steps to engage with your contacts through LinkedIn Posts.
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