I met with a business owner earlier this week who operates in a saturated market where skill-sets and service delivery vary greatly. His experience is vast, he operates at the top-end of the market, and has a nice brand that just needs to be expanded and grown within his base market. He has tried most marketing tools and is looking for a better way to educate and engage with his target audience without getting lost in the masses. He is looking for a tool to both educate and demonstrate his capabilities visually. What he wants is something new that is different from the same marketing channels everyone in his field is using.
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Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
