Getting the most out of LinkedIn extends beyond just making connections. Think of your LinkedIn as a true networking tool where you can participate from your laptop or mobile device. If you go to a networking event and then never follow-up, engage in any additional events or discussions, you will be forgotten after your business card lands in someone's pocket.
If you are not comfortable making connections on LinkedIn, visit my previous blog on generating leads on LinkedIn. If you are making connections and sending follow-up messages, take the next steps to engage with your contacts through LinkedIn Posts.
If you are not comfortable making connections on LinkedIn, visit my previous blog on generating leads on LinkedIn. If you are making connections and sending follow-up messages, take the next steps to engage with your contacts through LinkedIn Posts.
I met with a business owner earlier this week who operates in a saturated market where skill-sets and service delivery vary greatly. His experience is vast, he operates at the top-end of the market, and has a nice brand that just needs to be expanded and grown within his base market. He has tried most marketing tools and is looking for a better way to educate and engage with his target audience without getting lost in the masses. He is looking for a tool to both educate and demonstrate his capabilities visually. What he wants is something new that is different from the same marketing channels everyone in his field is using.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
