Among those who have already hopped onto the Instagram train, many have seen dramatically

Companies are blasting promotions and announcements in every banner, sidebar, post and corner of the internet. So you can figure it is not the best idea to

Throughout my time at school studying marketing over the years, I would have to say that there are parts of marketing left out of the lessons and topics consistently. We are all aware of pieces of marketing like promotion and advertising, but there are so many other aspects of the field that are not equally known. Channel marketing is a vital and intricate part of the marketing process, and without it, would not be the same, and possibly could seize to exist. Whether you are a student of marketing- like myself- who wants to know more about this seldom noted topic or you are are a business owner who is wanting to simply know more about the world of marketing and what it has to your operations, there is a lot to be learned about how channel marketing works.

The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all over the world, marketers are asked to do more tasks in less time. The marketer of today has become a hybrid position, the result of a marriage between business and creativity. The two main points or goals marketers are to maintain or increase their company's brand while doing the same for their revenue. These two areas are often polarized and at times not align with each other.