Throughout my time at school studying marketing over the years, I would have to say that there are parts of marketing left out of the lessons and topics consistently. We are all aware of pieces of marketing like promotion and advertising, but there are so many other aspects of the field that are not equally known. Channel marketing is a vital and intricate part of the marketing process, and without it, would not be the same, and possibly could seize to exist. Whether you are a student of marketing- like myself- who wants to know more about this seldom noted topic or you are are a business owner who is wanting to simply know more about the world of marketing and what it has to your operations, there is a lot to be learned about how channel marketing works.

The job of a marketer has changed and morphed over time. The position used to be more simple and straightforward, only focusing on a few things. With the advances in technology and the connectivity that the internet has provided for people all over the world, marketers are asked to do more tasks in less time. The marketer of today has become a hybrid position, the result of a marriage between business and creativity. The two main points or goals marketers are to maintain or increase their company's brand while doing the same for their revenue. These two areas are often polarized and at times not align with each other.

At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.

In the ever-changing world of marketing, it seems there are always new tools, tips, tricks and trends to discover and incorporate into your strategy. There are indeed dozens upon dozens of tools to consider utilizing, and it can become overwhelming to choose, but the list below provides ideas that you can try. And the best part? They’re free to use! 

The holidays can be a stressful time of the year for many in regards to figuring out what to buy as presents for coworkers.  It is often up for debate as to what is considered an appropriate gift, and the goal of this blog is to provide you with a couple gift ideas that are always guaranteed to bring a smile to your coworkers faces regardless of who they are.  The key to a corporate gift is finding something that is not inappropriately expensive, while at the same time not being so inexpensive that people will look upon you as being cheap. You also want your gift to be of value to whoever you are giving it to, so each gift should be able to appeal to a wide variety of people.  A good gift is something that your coworker will actually use and hopefully will bring light to their life during the holidays. Here are 6 gifts that will surely fit all the characteristics of a good gift.

I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI-based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "no!". I truly believe that I can do anything I set my mind to - and I'm right. 
They're an affectionate bunch - by accident. It's was unintentional, as it's certainly not politically correct to hug your colleagues, but someone had to do it, and they did it right.
With half of the year behind us, companies are beginning the assess their progress. As you overlook the ROI from marketing, what has your business discovered? 

LinkedIn has about half a billion users worldwide and the chances that your next client are scrolling through their feed right now is likely. The largest B2B social platform in the world has came out with more feature updates in the first half of 2017 than the entirety of 2016. 

The point: LinkedIn is catching on like wildfire! (not a Game of Thrones reference either!)
There are times in one’s own life that stick out as defining moments that shape who we are, the same way a massive flood can change the Earth’s landscape by carving it into pieces and destroying what was once there. 

On April 29th of this year, I received a call from an old Army friend of mine that no one was expecting. He called and told us that Weston Lee had been hit by an IED and passed away the night before. 
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