In the world of business and economics, there is the Pareto Principle – it describes that 20% of our actions contributes to 80% of our results. Generally speaking, this applies in the marketing industry too! Small marketing tasks and fixes can definitely make a big difference or build up to create a greater impact.

There's just something good about Friday. Most people see it as the second best day of the week (next to Saturdays).  But, Fridays can be the best day of the week for an entrepreneur.  Monday through Thursday is reserved for working like crazy in your business, but Fridays is the day to work on your business.  For me, Monday through Thursday is spent marketing my clients' businesses, meeting with prospects, attending events and writing marketing strategies for my customers.  I reserve Friday to re-energize my business and myself.  This is when I put together marketing plans for my own business, I set goals and budgets, write blogs, engage in activities that inspire my creativity,  and connect with mentors, friends and others in my field.