We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
Technology developments have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service producing industries and goods-producing industries must adjust their branding practices to keep up.
If you are an entrepreneur and haven't considered your personal brand and its impact on your business brand, it's time to get started.
Business can be much like high school in that those who are most successful, are often the very people who show confidence and tell others of their success.
If you are like me, you are planning for next year. Budgets are being set and strategies are being developed. As you develop your marketing strategy...yes you need one...here are some things to consider.
If your marketing practices are stagnant or nonexistent, your business will fail. Here are the top five mistakes that I see small-to-medium sized businesses make most often.