Travis Kelce's New Contract: A Blend of Stellar Performance and Strategic Branding
Travis Kelce, the Kansas City Chiefs' star tight end, has reportedly inked a ground-breaking two-year contract extension worth $34.25 million, positioning him as the highest-paid player at his position in NFL history. This lucrative deal is not just a testament to his exceptional athletic abilities but also highlights the significant role that marketing and branding play in modern sports contracts. Kelce’s ability to engage with fans off the field, particularly through his podcast and high-profile interactions with celebrities like Taylor Swift, has amplified his value far beyond the gridiron.
We hear the word ‘branding’ thrown around a lot these days, but what does it really mean for your business? In short, it stands for the unspoken. In the long form, the branding of your business is the first and last thing your customers will see before they make the decision to do business with you.
Technology developments have been one of the key factors in shaping the marketing industry over the past year. And as marketing evolves, other service producing industries and goods-producing industries must adjust their branding practices to keep up.
Can You Tell the Difference?
Why Your Personal Brand is so Important to Your Business Brand
If you are an entrepreneur and haven't considered your personal brand and its impact on your business brand, it's time to get started.
Business can be much like high school in that those who are most successful, are often the very people who show confidence and tell others of their success.
3 Ways to Get Noticed on LinkedIn
What To Include in Your 2016 Marketing Plan
If you are like me, you are planning for next year. Budgets are being set and strategies are being developed. As you develop your marketing strategy...yes you need one...here are some things to consider.
If your marketing practices are stagnant or nonexistent, your business will fail. Here are the top five mistakes that I see small-to-medium sized businesses make most often.