Last night I caught a few minutes of America's Got Talent. In the episode, two magicians do the same trick with dramatically different results. It reminded me how often we enter the sales process with a similar 'trick' (i.e. product or service) to our competition, but our results are dramatically different, one gets the sale, the other does not.
Does a logo need to look good to be effective?
Published in Marketing
Last month IHOP unveiled its new logo. Although the previous logo wasn’t amazing, it was (it is) recognizable. The new logo is much cleaner than the old and it presents a happy face. This seems very appropriate for a restaurant that serves pancakes loaded with sugary toppings.
