Marketing
It almost seems unreal that we are already more than halfway through 2017. Being in sales, I understand August can be a slower month. But I’m a glass half full kind of guy. So I think this month should be used to catch up on some things you’ve been pushing off for the last half of the year. Living in Atlanta definitely has its perks. But, one thing everyone is familiar with is the traffic. So instead of watching the guy in front of me pick his nose all the way from Peachtree to Lenox, I’m going to be learning about history, business, and geeking out on the best podcasts that are out now.
Published in Marketing
In 2003, Nick Carr wrote an eye-catching article for the Havard Business Review titled “IT Doesn’t Matter”. This obviously had a lot of headline readers furious. With a worldwide IT spend of $2.6 trillion dollars, it’s no wonder why Nick Carr was labeled a heretic and blasphemer. It seems we live in a day and age where assumptions about IT run rampant. Ever since a young Intel engineer named Ted Hoff, back in 1968, found a way to put the circuits necessary for computer processing onto a tiny piece of silicon, the business world has dubbed IT as the backbone of commerce. And there’s no doubt that this assertion rings true in many ways since it spurred a series of technological breakthroughs—desktop computers, local and wide area networks, enterprise software, and the Internet.
Published in Marketing
Tagged under
The metadata tags go back all the way to 1988 on a platform known as Internet Relay Chat or IRC. That pound (#) symbol was actually being used to group messages, images, and other content on the IRC.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
Published in Marketing
Tagged under
How A Short Officer Personality Quiz Could Help Your Team Communicate
Jul 27, 2017 Written by Brice Bradshaw
After a team lunch yesterday, our art director shared his results on a recent Glassdoor office personality quiz. Sparking great interest, each of us decided to take the short questionnaire and see what our results were. So what did the results tell us about the dynamics of our office?
Published in Marketing
It's been all over the news, the recent banter between Mark Zuckerberg and Elon Musk regarding the ongoing debate of Artificial Intelligence. Two of the greatest minds in the tech space going at each other over what should be or shouldn’t be, so what’s all the fuss about? Let’s take a look:
Published in Marketing
Tagged under
Atlanta is more well-known for city icons like Coca Cola, the Braves, the airport, and Southern cookin’. But did you know Atlanta is also known for Trap music?
Atlanta based rapper, 2 Chainz, has said in a recent Instagram post that he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”
So can Atlanta actually add a new landmark to its books? Or did they already?
Atlanta based rapper, 2 Chainz, has said in a recent Instagram post that he “Gave my city an unforgettable experience that the whole world took notice to… that will be carved down in history!!”
So can Atlanta actually add a new landmark to its books? Or did they already?
Published in Marketing
Tagged under
How many times do you receive LinkedIn messages that are a mile long with tons of links and generic language that you know was just copied and pasted?
Probably a lot, am I right?
Probably a lot, am I right?
Published in Marketing
Tagged under
There is no business in the world that doesn't have to deal with the complexities of marketing. So what drives successful marketing? What separates the good marketing teams from the bad ones? In other words, what’s the secret formula to successful marketing? Let’s take a look at at the top three traits of great marketing teams:
Published in Marketing
Around the globe, more and more countries are starting to invest in big data centers, including Ireland, UK, and the Netherlands. But it’s the US that has a remarkably fast-growing market for big data as due to its great infrastructure, connectivity, and low corporate tax rates. Most of the well-known data centers in the US are located in northern Virginia, New York, Silicon Valley, Dallas, Chicago and Los Angeles. However, Atlanta is jumping up in rank with its 13,000 tech companies.
Published in Marketing
Tagged under
It's been a long time coming, but the moment is finally here. I can’t tell you how many times I’ve had great videos to share with my LinkedIn network, but haven’t been able to post them until today!
We can thank LinkedIn, as they just released the newest update, allowing users to directly upload videos to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
We can thank LinkedIn, as they just released the newest update, allowing users to directly upload videos to their newsfeed. So, if there’s a surplus of exclamation marks on this blog, just know that I’ve been waiting for this for a while now.
Published in Marketing
Tagged under
It was Monday 26th of June 2017 - the big day where I will start my first day at my first internship at an outsourced marketing firm. I remember coming here on Sunday afternoon, the day before to take a peek at where the beginning of my marketing career will start. Though it is a long distance away from home, I was excited to travel here every morning for the next few months. It has been three weeks since that Sunday afternoon, though it may sound a long time already, it has been going by in a flash.
Published in Marketing
We always want what’s best for our business, however, we aren’t all-rounders and competent in every aspect of our business. That’s why there is a growing trend in outsourcing – companies are now more inclined to subcontract their IT department, HR department or even their marketing department to external companies. But with all these choices in the market, you are sure to be overwhelmed with the sea of potential partnerships.
Published in Marketing
In the world of business and economics, there is the Pareto Principle – it describes that 20% of our actions contributes to 80% of our results. Generally speaking, this applies in the marketing industry too! Small marketing tasks and fixes can definitely make a big difference or build up to create a greater impact.
Published in Marketing
Pinterest for B2B Companies: Reach More Customers & Build a Loyal Following
May 18, 2016 Written by Darla Cullen
There are 100 million active users on Pinterest and a 176 million registered users, according to DMR. You may be familiar with using Pinterest as a user, pinning your favorite DIY and cooking recipes, but have you considered using the site to promote your B2B business?
Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
I've been blogging a lot lately about lead generation. For most businesses it is the hot topic because, if you are not generating leads, little else matters. I my previous blog I discussed content creation, but today I'd like to focus on one specific form of content and that is blogging.
Writing a blog can be easy, fast and effective for generating leads. It can also be a complete waste of time if not done well, with no real purpose. You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?
Here are things you must consider to write a blog that makes an impact:
Writing a blog can be easy, fast and effective for generating leads. It can also be a complete waste of time if not done well, with no real purpose. You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?
Here are things you must consider to write a blog that makes an impact:
