Tapping Into The Most Influential Buyer
Published in Marketing
Analyst group Merrill Lynch recently found that spending among women in the US is a staggering$5 trillion dollarsa year.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.
