Travis Kelce, the Kansas City Chiefs' star tight end, has reportedly inked a ground-breaking two-year contract extension worth $34.25 million, positioning him as the highest-paid player at his position in NFL history. This lucrative deal is not just a testament to his exceptional athletic abilities but also highlights the significant role that marketing and branding play in modern sports contracts. Kelce’s ability to engage with fans off the field, particularly through his podcast and high-profile interactions with celebrities like Taylor Swift, has amplified his value far beyond the gridiron.

Every week I meet with owners, executives, and managing directors of small businesses from across the US. In these meetings lay the ultimate battle of value. Will I get enough ROI? Do they have enough on-hand talent to handle what they promise? Are they credible and transparent? Do we get along?

The GIF, or Graphics Interchange Format, is hardly a new concept in the social media world. Since its inception in 1987, the internet quickly embraced the GIF and its relevance is still prominent today.