There are 100 million active users on Pinterest and a 176 million registered users, according to DMR.  You may be familiar with using Pinterest as a user, pinning your favorite DIY and cooking recipes, but have you considered using the site to promote your B2B business?


Aside from the sheer number of users on Pinterest, you will be reaching a market that is engaged with this tool. As a B2B service firm you can begin sharing a culture, a lifestyle a philosophy that are more difficult to communicate through other digital platforms.
I've been blogging a lot lately about lead generation.  For most businesses it is the hot topic because, if you are not generating leads, little else matters.  I my previous blog I discussed content creation, but today I'd like to focus on one specific form of content and that is blogging.

Writing a blog can be easy, fast and effective for generating leads.  It can also be a complete waste of time if not done well, with no real purpose.  You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?

Here are things you must consider to write a blog that makes an impact:

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