In economies characterized by high interest rates and financial pressures, small to medium-sized businesses (SMBs) face unique challenges that demand agility and foresight. The upcoming 12 months present an important period for these businesses, as costs rise and budgets tighten. If you own a small to medium-sized business, you will definitely need a smarter and more effective marketing strategy to get the best results. Take a leaf out of the book of larger companies and adapt those to fit smaller scales and budgets. This way, you will have a roadmap to maneuver the upcoming turbulent times like a pro.

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