Marketers, by nature, are "people people'. Not saying that every single one is an extrovert who pitches ideas like a used car salesman, instead, they are continually working towards finding what the best way to convey value onto the desired market is. If marketers are to effectively construct a strategy, campaign, or any other type of related activity, they first need an understanding of who their audience is. There are many ways, especially in today's age of technological advancement, that people can get these insights without really knowing too much about the thought process of the brain itself. Sure, it is smart to make marketing decisions based upon quantifiable reasons, but they are also other substantial factors that can and in my opinion, should be taken into consideration during this process. Furthermore, along with those technological advances, there have been advances in the medical field as well that play a massive part in the decision making of marketing plans.
In our nation’s 241 year history there have only been 20 total eclipse occurrences. While total eclipses are somewhat of a rarity, what’s even more rare is the fact that it could be seen from coast to coast in the US.
With a rough estimate of between 3 million and 4 million americans taking part in the festivities, it was dubbed “The Great American Eclipse”. In my quarter century of being alive, I can honestly say it was a unique experience to watch millions Americans put their differences aside and enjoy the beautiful world that we live in.
People took work off all around the country to travel and get the best experience possible. Granted, the eclipse was far more beautiful in some areas than in others. I wasn’t blown away by the eclipse itself, but the reaction and the experience as a whole.
While I’m sure that there are many managers and owners who would have been much happier if their employees had remained at work and been productive, the effect on work morale will surely outweigh the few hours missing from the timesheets. At least I know ours was.
My final thoughts: Whether you thought the eclipse was stupid, amazing or underwhelming, you must have found some solitude in seeing the country focus on something much larger than politics and social issues.