At this most frightful time of year, is there anything more scary than owning a business? I always meet people who say they will, or they could own their own business, but they don't. Is it fear that keeps them from chasing their dreams?
Let's face it, starting and owning a small business is filled with things to be afraid of. Big fears are real, and they can be hard to deal with, but a big part of being an entrepreneur is finding a way to overcome those fears.
Here are five fears of entrepreneurship and how to overcome those fear.:
Let's face it, starting and owning a small business is filled with things to be afraid of. Big fears are real, and they can be hard to deal with, but a big part of being an entrepreneur is finding a way to overcome those fears.
Here are five fears of entrepreneurship and how to overcome those fear.:
Let's face it, some clients just suck. It's ok to not like all your clients. After all, it's really hard to be all things to all people.
As business owners, we work hard to land a new client, then we work to develop a strong client relationship and produce good work. So the thought of firing a customer seems counterintuitive. However, to grow your business severing a few relationships is actually healthy.
The real cost of that client may actually be greater than the revenue they generate. Here is why you need to say good-bye to a few clients and hello to your sanity.
As business owners, we work hard to land a new client, then we work to develop a strong client relationship and produce good work. So the thought of firing a customer seems counterintuitive. However, to grow your business severing a few relationships is actually healthy.
The real cost of that client may actually be greater than the revenue they generate. Here is why you need to say good-bye to a few clients and hello to your sanity.
The Dos and Don'ts of Holiday Parties and Greetings for Business
Published in Small Business Marketing
We are entering the holiday season and so begins the dilemma of holiday celebrations. Do you celebrate? What do you celebrate? Should you send greetings to clients? Determining what is appropriate during the holiday season can be stressful, but it shouldn't be. Here are a few tips on making the most of the holiday season.
There are so many reasons why marketing campaigns fail, but "not following up" shouldn't be one of them.
So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this will be the case, but in the real world, that rarely happens.
When executing a marketing campaign, make sure you have enough resources to follow-up with every single person that has received your campaign. Also ensure that this is done in a timely manner, not months after.
If you are going to invest in a marketing campaign, then you want to realize the full value of the campaign. Always aim for a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an email, then a phone call to organize a meeting.
So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this will be the case, but in the real world, that rarely happens.
When executing a marketing campaign, make sure you have enough resources to follow-up with every single person that has received your campaign. Also ensure that this is done in a timely manner, not months after.
If you are going to invest in a marketing campaign, then you want to realize the full value of the campaign. Always aim for a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an email, then a phone call to organize a meeting.
I love fall. It is by far my favorite time of year. Living in Texas, I just wait for the cool-down after a brutally hot August. The State Fair of Texas, football, beautiful foliage, cool morning runs, pumpkin everything, and lovely weekends spent outside.
Beyond the weather and family fun of this time of year, it also becomes one of the best times of year to re-set your business and begin putting into motion the necessary plans to make 2016 great. I know many of my finance friends tend to grumble every October when the stock market does its usual third quarter roller-coaster, but as a marketer I'm putting plans into action.
Here are five reasons fall is great for your business.
Beyond the weather and family fun of this time of year, it also becomes one of the best times of year to re-set your business and begin putting into motion the necessary plans to make 2016 great. I know many of my finance friends tend to grumble every October when the stock market does its usual third quarter roller-coaster, but as a marketer I'm putting plans into action.
Here are five reasons fall is great for your business.
Last night I caught a few minutes of America's Got Talent. In the episode, two magicians do the same trick with dramatically different results. It reminded me how often we enter the sales process with a similar 'trick' (i.e. product or service) to our competition, but our results are dramatically different, one gets the sale, the other does not.
