Deciding to rebrand your company can be an enriching task. Sometimes a fresh start is precisely what your company needs to get back on track. Maybe your business has been struggling from the beginning, and now that you have had some time to get a feel for the industry, you know what you need to do to make yourself a key player. Whatever the reason may be, rebranding can be both exciting and terrifying at the same time. By following the following steps, you can get off to the right foot to rebranding your business.

Do you ever wonder whether or not you are being the best leader you can be in your workplace? Could your company have higher ROI’s and greater efficiency if you tweaked your leadership style a bit? Do you have to change who you are for the sake of success?

As a business owner, there is no question about it, your business is your pride and joy. You’re familiar with the feeling of “wearing all the hats.” You’ve juggled the finances, dabbled with marketing, generated all the sales and you’ve structured the business development process. The truth is, nobody knows your business quite like you. 
You get it, posting content is crucial. But make no mistake, the kind of content you are posting is essential to your business’s success. Quit posting content that isn’t going to benefit you- stop making these content marketing mistakes! 
When your company is growing as fast as ours, you often find yourself short-staffed. We feel as though we are constantly in catch up mode, yet somehow we deliver for our clients and continue to produce work of a high standard.

Behind the scenes it's a different matter. Not only are there demands to create strong marketing plans for our clients, there is the demand to do the same for ourselves.  The need to find staff that are nimble, creative and deliver is imperative.

I am a strong believer in culture and finding the right fit. I'm lucky, because I started the Dallas office utilizing Marketing Eye staff that was already established and bringing on board  a few people who I had worked with in the past.  I knew everyone could deliver and I knew what strengths they brought to the team. Now, as I continue to build my team, I will need to find people who are not so familiar, but are a good fit.

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