![5](/media/k2/items/cache/3409e45349ec9f6b3397bfe10e87a1d0_Generic.jpg)
What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.