How Important are Online Reviews?
Published in Marketing
Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.
Rarely do we make a buying decision without consulting the internet for reviews and information. From selecting a doctor, to home repairs, to a night out, or a vacation, we want to know the reviews on just about everything. Choices seem endless and asking a friend is not always possible or reliable. What a collective group of people say about a service can make a huge impact on your buying decisions.
On the flip side, as a business owner a poor review can feel like the kiss of death. Maybe the bad review came from a bad reviewer, a misunderstanding or was based on a former employee or issue that has been resolved. Your options for removing a bad review are limited at best and only the reviewer has full control of taking down a review.
On the flip side, as a business owner a poor review can feel like the kiss of death. Maybe the bad review came from a bad reviewer, a misunderstanding or was based on a former employee or issue that has been resolved. Your options for removing a bad review are limited at best and only the reviewer has full control of taking down a review.
