4 Email Marketing Tactics That Get Results
Published in Marketing
If you thought email marketing was dead, think again. To show the modern value of email marketing ,Adestra completed a study measuring consumer opinions and behavior when it comes to email. The researchers surveyed more than 1,200 respondents, from teenagers to Baby Boomers and asked how they interacted with, and think about, the email messages they receive.
Here are just a few important facts taken from this study:
Buying lists are unreliable and legally you can't email people who have not willingly given you their email address.
Here is what your need to do to ensure a successful email marketing campaign.
Here are just a few important facts taken from this study:
- 43% of consumers give a real email address when they come to a website that asks for an email before continuing
- 80% of consumers (across all demos) actually unsubscribe from emails they no longer wish to receive
- 59% of consumers leave an email unread if they plan to read it later, 33% flag it
Buying lists are unreliable and legally you can't email people who have not willingly given you their email address.
Here is what your need to do to ensure a successful email marketing campaign.
