It is Friday, October 26 here in Sydney, Australia, and unfortunately for me, today marks the end of six weeks spent interning here at Marketing Eye.  Looking back, I could not be more grateful for the opportunities that this company has offered me and the lessons that I have learned about marketing, social media, and the working world in general.  I am sad to be leaving and know that come this time next week, I will be disappointed that this fantastic experience has come to an end.

The holidays can be a stressful time of the year for many in regards to figuring out what to buy as presents for coworkers.  It is often up for debate as to what is considered an appropriate gift, and the goal of this blog is to provide you with a couple gift ideas that are always guaranteed to bring a smile to your coworkers faces regardless of who they are.  The key to a corporate gift is finding something that is not inappropriately expensive, while at the same time not being so inexpensive that people will look upon you as being cheap. You also want your gift to be of value to whoever you are giving it to, so each gift should be able to appeal to a wide variety of people.  A good gift is something that your coworker will actually use and hopefully will bring light to their life during the holidays. Here are 6 gifts that will surely fit all the characteristics of a good gift.

As a marketer, while it is important to take risks, you still need to be extremely careful when releasing an advertisement, as it is going to be seen by many people and result in how the public looks at your company.  It is vital that you examine your advertisement and think of every possible way it may be perceived so you do not inadvertently harm your company with an offensive ad rather than benefit it through a creative, well thought out commercial.  Unfortunately, many companies have released advertisements to the public that were not examined in such a way and resulted in uproar and offense to many people, or simply did far more harm to the company than good. Here are some of the greatest marketing failures in history.

One of the characteristics of a truly great advertisement is its ability to stay on the mind of the consumer even after the advertisement has ended.  In other words, how memorable it is. Everyone is exposed to hundreds of advertisements every single day, so the key to success is figuring out how to make your advertisement one of the few that stands out.  If you can create a commercial that your targeted consumer continues to think about even after being exposed to it, then that advertisement is far more likely to succeed in conveying your message. These are some of my most memorable advertisements that have withstood the test of time and have stuck with me.

There was a time in my life where I was a part of the unfortunate group of people who neglected to make their beds every morning.  I would wake up, still half asleep with bags under my eyes, and would stay in bed as long as possible before having to leave, hitting snooze on my alarm over and over again and leaving me with no time for bed making.  Trudging out of my bedroom in a similar fashion to a walking corpse, I would proceed through my day completely unmotivated, not ready to face any challenge that presented itself to me. This lifestyle took a 180 degree turn when one morning I decided to make my bed.  

We are currently in an age where technology is advancing at an exponential rate, and as a
result, is becoming more and more prominent in every field of business, including
marketing.  Humans still cannot even fathom the technological advancements that we will be
facing in the coming years, and as more growth occurs, as does its place in business.
Already, artificial intelligence is taking over the corporate world, and can be found in multiple
different work disciplines.  Marketing is one of such disciplines that has taken advantage of
developments in artificial intelligence. Marketing Eye’s own Robotic Marketer has taken the
marketing business by storm and is continuing to lead to success.

As more and more members of Generation Z enter the workforce each year, it is important to learn how to best manage this new generation in order to maximize their ability to work and thrive in your business.  With each new generation comes a new set of preferable work environments and tactics, and the same rule applies to Generation Z. Your youngest new set of employees is seeking businesses that understand their generation and can create the conditions that allow them to work the way they prefer.  One of the greatest general trends across Generation Z is the importance of communication and collaboration with their fellow employees. In this technology era, it seems that at least one sector is listening.

Seeing as most businesses do not have any 18 year olds working for them and advising them on their marketing strategies, it is often difficult for older employees to nail down the best way to market to this particular group of consumers.  Many companies have a bad tendency to overlook teenagers when figuring out a marketing strategy, despite them being a group with a tendency to spend more of their money on material objects, meaning that this neglecting can actually be losing your business money.  As an 18 year old boy, I am drawn more to the products that have clearly been directly marketed towards me and those similar to me.

What was once a social media giant among Millennials has since withered and deceased
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z.  It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened.  The fall of
Twitter was inevitable within the new generations.
In the marketing business, it cannot be stressed enough the importance of being willing to
put yourself out there and take risks.  Throughout history, some of the most controversial ad
campaigns have also been some of the most successful. It is true that with risk taking comes
the possibility of failure, however, if you never take the risk in the first place, you will never
know whether or not you would have succeeded.  As a marketer, you need to be willing to
fail in order to succeed, and taking risks is one of the primary ways to do so. One of the most
recent examples of this concept is the Nike advertisement that was released in early
September, sparking outrage and debate all throughout the United States.  
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