On this St. Patrick's Day each year we talk a lot about 'Luck of the Irish'.  Even the person beside me in my morning networking meeting mentioned how today was a lucky day and he was going to win one of the door prize giveaways.  He didn't, but I did so maybe he passed a little luck my way.

In business, people may claim others are lucky or may dismiss the idea of luck all together. Here are five ways we can increase our odds at being lucky? 
As I moved up in my corporate career, I sought out mentors.  It is amazing what I learned that helped me grow, improve and maneuver sticky situations.  As a business owner I enjoy mentoring young business men and women and seeing them grow in their career with me, above and beyond what I can offer them.

I had a call today where another business owner told me she spoke with a woman who worked for me. My former employee and she said I had helped her build her confidence enough to apply and interview for  a job she had really wanted. Guess what, she got the job.

Being a mentee and being mentored is all well and good, but  what do you do when you are at the top of the business?  You can't look to someone up-the-ladder for guidance.  This is when your enlist a coach.  
People are going to say what they will about your company or brand, or worse not talk about it at all.  Why not guide the conversation?  Blogging is a great way to start a conversation with your target audience, share helpful information and stay top of mind with your audience.

If you're going to go to the effort, why not make the effort count and write a blog that gets attention?

Here are some helpful tips to create a blog that doesn't suck.
Ironically, I started my career in the ad business, but have spent much of my marketing career identifying ways to increase credible sales leads without paying for advertising. When I began Marketing Eye Dallas over a year ago, I had the backing of a strong international brand. Unfortunately, the Marketing Eye International name was virtually unknown in my region and my client base started from scratch.  Since it takes time to build a name, network, referrals and  online presence, I started building my business through LinkedIn. 

Here are a few things I have learned in the last year as I have grown my connections x100, built a solid base, and landed some terrific accounts.
I've always said I'd rather give a speech to hundreds than mingle with a small group.  I'm pretty certain I'm not the only one. I'm not a psychologist, so I'm sure there is a more complex answer for this anxiety, but my guess is that it comes down to the fear of not being liked or more plainly stated, being rejected.  This is the same fear that exists in sales.

I love sales, or should I say I like getting the sale and working with a new interesting client.  I don't always enjoy the sales process.  I like talking to people, I like helping people, but I don't enjoy being rejected. After all, it's hard not to take rejection personally especially when you're an entrepreneur and  own the business, manage the work and do the sales. But what if there was a way to remove the rejection, would it make sales and mingling more comfortable? Could removing fear and being more likeable actually make a person more successful?
Dec 09, 2015

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