At Marketing Eye, we have employed a lot of marketers over the years and in that time, you learn to define what type of marketer you look for in a role such as marketing consulting.

Have you been on lag about signing up for a Snapchat account? Feeling outdated is a struggle many might feel and is definitely one I have come across and I’m not even old!

This is an app that my kids use and when I talk about using Snapchat, they like to make fun of me. Until I signed up, I didn’t know how much fun it could be, so I started using it as a means of communication with my children, sending funny images to posting stories that provide valuable content to collogues and fellow classmates.  Personally I enjoy it for its simplicity and value to my work.

Snapchat isn’t just for young adults anymore. Many adults and business professionals are now using Snapchat to communicate, share images, recipes, promotions, and other content about their industry through this free app. It’s the new way to market and advertise what’s going on in your industry.
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

After years in corporate marketing and now operating Marketing Eye Dallas, I've seen some exceptional marketers and a few others who I'm surprised can even call themselves a marketer. So what separates a wannabe marketer from someone who is really effective?  

Here are the fundamentals that all exceptional marketers live by to be successful at their craft.

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