In economies characterized by high interest rates and financial pressures, small to medium-sized businesses (SMBs) face unique challenges that demand agility and foresight. The upcoming 12 months present an important period for these businesses, as costs rise and budgets tighten. If you own a small to medium-sized business, you will definitely need a smarter and more effective marketing strategy to get the best results. Take a leaf out of the book of larger companies and adapt those to fit smaller scales and budgets. This way, you will have a roadmap to maneuver the upcoming turbulent times like a pro.

In an era where content is king, the efficiency and sophistication of content marketing strategies have become a business imperative aiming to capture and engage target audiences. The advent of Artificial Intelligence (AI) in content marketing isn't just an upgrade, it's a revolution that is rapidly reshaping the narrative from Washington, D.C. and all across the globe.

In the competitive business scene in Dallas, where the population is both growing and aging, aged care and retirement living facilities need to employ strategic marketing to stand out. A significant component of this strategy involves optimizing online presence through targeted website development and digital marketing.

This blog outlines key strategies for Dallas-based aged care facilities to enhance their online visibility and attract the right clientele.

Consumers control the new age of marketing. They are better informed than ever, thus it is more important than ever to harness the power of review sites in your marketing strategy. The majority of customers read online reviews before deciding on a purchase and if you’re not listing your business on review sites, then you might as well be leaving money on the table.

“Only when you bring value to others, will you bring value to yourself” (Michael Powell). Your brand value will only increase if your company is able to provide true value to your customers first. The 4 P’s of your marketing mix can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

Game on. Marketers have not only had to turn to technology to power their marketing performance and stay clear of traditional marketing methods to a large degree, they now are needing to be more agile when it comes to the purse strings.

With the rise of Robotic Marketers technology, marketers are being forced to adjust marketing strategies according to cash flow, the profitability of product and service lines, changes in business strategy, crisis management and more. Never before has marketing had to take such dramatic action and use flexibility in the way they operate than today.

Robotic Marketers financial platform integrated into its marketing strategy technology, machine learning has been given a curveball and the accountability of marketing has reached a new height.

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

Growing pains. Those awkward moments as you learn what does and doesn’t work in the journey to maturation. Every company has them. But it’s how you use them to your advantage that sets your business apart. That’s where growth marketing comes into play and companies like Airbnb, Dropbox, Mint, and Uber can all vouch for its success.