What exactly is a "reverse marketing manager?"What exactly is a "reverse marketing manager?"

Most businesses have a marketing component, and if they don’t they should, but what makes a marketing department successful is the quality of the marketing manager.

A great marketing manager can be the difference between success and failure, or growth and stagnation.

I've been around the marketing scene in Dallas for over 15 years and I've worked with the very talented and some who ended up in marketing due to a misaligned company reorganization. In that case, marketing is being lead by someone for whom marketing is a foreign language.

As I continue to grow my firm, I'll be searching for marketing managers who are strong tactically. They can apply marketing and business tactics to real world situations. They are super organized. They understand analytics and they have a great attitude.
There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.

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