What is Reverse Mentoring?

Traditionally when an employee enters a company, they automatically take the student role. That is where they have a higher level employee such as an executive or manager train and teach them the ropes. Everyone knows how useful it is to mentor the young employee and help them develop. What you do not know is that the reverse holds the same truth. The younger  colleague can do a lot more to help you than you might believe.

Marketing Eye has hit a huge milestone. It's incredible the journey that we have taken over the past few years and where we are heading with a company that is so rich in possibility, that even I pinch myself.

When we expanded to the US, it was a half-arsed approach. We set up "part-time" and employed a few people who were left to their own devices after initial training to make it happen. 

The biggest lesson we learned

There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.

It's happened. I tell you... I dreamed about it but didn't really expect it would really happen. It did... and now I am chasing my tail.

The business is growing at a phenomenal rate. One that I am not exactly sure I can sustain, but as you would have it, I have been taught by a few great mentors along the way to implement a number of systems, invest in good technology and hire the best people. All of which I have done.