If you have been following my blog series on Lead Generation, you know that you need to have an offer to engage your prospects.  If you missed that blog, you can check it how HERE.

The offer is basically the carrot, now what you need is the pole and string from which to dangle that well-crafted carrot and to get your prospects to act or engage.

What gets our audience to reach for the carrot is your call-to-action (CTA). When effectively crafted, they will capture people’s attention and persuading them to act.

Not all CTAs are effective or will result in action. It's important to consider what your competitors are offering and then determine why someone may choose your offer over the competition.

Once you have your offer decided, now it's time to get the word out.  Here's how:
We all know that having a website is vital to any business.  It is your digital storefront, greeter and initial explanation of your businesses products or services.

While websites can be optimized for better lead generation, what do you do for customers who are not coming directly to your website?  Here are three marketing tools that will help you gain more leads.
The trend for small businesses is not adding more staff, but hiring an industry expert partner. Managing employees takes investment in training, paying for benefits, and so on.  Even worse, what if that individual is not the right fit for you business culture, then what?

What makes more sense is to hire a partner that off-sets the business owners weaknesses. Not as an employee, but as an adviser.

Here are some key reasons entrepreneurs should consider the outsourcing route.
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

After years in corporate marketing and now operating Marketing Eye Dallas, I've seen some exceptional marketers and a few others who I'm surprised can even call themselves a marketer. So what separates a wannabe marketer from someone who is really effective?  

Here are the fundamentals that all exceptional marketers live by to be successful at their craft.
Ah, St. Valentine’s Day, when thoughts turn to romance and finding the right partner. So much time and energy is spent chasing the object of your affection, only to find the feelings aren't mutual. And worse, you see that special someone holding hands with someone else.

We’ve all been there. We’ve all felt the pain of rejection and wondering to ourselves “What’s wrong with me?” Generally, there’s nothing wrong. In business we often feel the same. Why are my customers choosing a competitor over my product or service. The issue may not be what you are offering, but how it is being offered and perceived by you customers.
Who doesn't love good cake?  It tastes great, smells wonderful, can be absolutely beautiful and is the center piece of many celebrations. All you need is a good recipe, good ingredients and a decent baker.

If you were to taste each of the cake ingredients on their own, most would  be downright awful. A poor recipe can leave you with a cake that is flat, dry, dense or in many other ways unpleasant.

So why so much talk about cake, no it's not the mid-afternoon need of a pick-me-up.  It's that marketing is very similar to that of baking a cake. Marketing components do not function as well individually as they do when implemented together under a single strategy. 

As you move forward with any marketing plan consider how outsourcing marketing to a company with full oversight differs from outsourcing each piece ad hoc. 
What I love about the time between Thanksgiving and Christmas is that everyone is 'on.'  There is a three week rush to close out 2015 and set plans in place for 2016.  While we may be busy with holiday shopping and parties, we have our running shoes on and are looking to end one year and start the next on a positive note.

If you are like me, you are planning for next year.  Budgets are being set and strategies are being developed. As you develop your marketing strategy...yes you need one...here are some things to consider.
There are so many reasons why marketing campaigns fail, but "not following up" shouldn't be one of them.

So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this will be the case, but in the real world, that rarely happens.

When executing a marketing campaign, make sure you have enough resources to follow-up with every single person that has received your campaign. Also ensure that this is done in a timely manner, not months after. 

If you are going to invest in a marketing campaign, then you want to realize the full value of the campaign. Always aim for a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an email, then a phone call  to organize a meeting.

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