We’re halfway into the first month of the new year. And of course, the internet is flooded with lists of trends and predictions for everything, including marketing. The rise of artificial intelligence, micro-influencers, and smart speaker voice commerce seem to be the common forecast amongst industry professionals.

I've been blogging a lot lately about lead generation.  For most businesses it is the hot topic because, if you are not generating leads, little else matters.  I my previous blog I discussed content creation, but today I'd like to focus on one specific form of content and that is blogging.

Writing a blog can be easy, fast and effective for generating leads.  It can also be a complete waste of time if not done well, with no real purpose.  You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?

Here are things you must consider to write a blog that makes an impact:

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