One of the most overlooked statistics among marketers is that conversion rates can increase by more than 85% when you use a landing page. You think that number is insane? It’s even more mind-blowing to know that even with that statistic, only 48% of marketers use landing pages for every campaign they drive. 

More than half of marketers are losing potential clients because they aren’t going the extra mile to capture attention. The truth is, they probably have no idea what they are missing. Now that you have access to this information, it is essential that you know how to create a landing page that converts. 
Why are some marketers more successful than others? Is it that they are smarter? Do they have a secret sauce? Are they just in the right place at the right time, surrounded by the right people?

After years in corporate marketing and now operating Marketing Eye Dallas, I've seen some exceptional marketers and a few others who I'm surprised can even call themselves a marketer. So what separates a wannabe marketer from someone who is really effective?  


Here are the fundamentals that all exceptional marketers live by to be successful at their craft.
There is an abundance of marketers piling out of Colleges (Universities) around the world, having completed four years of arduous learning mostly from professors who may have never set foot in a significant corporation and held a position of CMO, Marketing Director, VP of Marketing or anything other that would give them the experience to show their students what it takes to be a marketer in today's world.

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