In case you have been living under a rock for the past five years, allow me to catch you up on one of the new hot topics in the world, artificial intelligence (AI). Our homes are slowly becoming more “connected,” and It started with the Amazon Alexa. The original intention and purpose of these products are to assist in the lives of the user with the abilities to make to do list, play music, and a multitude of other features, all by the sound of your voice. While this is a beautiful addition to our lives, it is even better to see just how close to advancements to the integration of artificial intelligence into the marketing industry.

As marketers, we are always trying to find innovative ways to provide for our clients and exceed their expectations. When it comes to designing a plan for a client, it is essential for digital marketers to know which strategic effort is best suited for their particular needs. With the availability and ease of use of web-based targeting, there are decisions to be made about the type of method you want to use for your client.

If you have been following my blog series on Lead Generation, you know that you need to have an offer to engage your prospects.  If you missed that blog, you can check it how HERE.

The offer is basically the carrot, now what you need is the pole and string from which to dangle that well-crafted carrot and to get your prospects to act or engage.

What gets our audience to reach for the carrot is your call-to-action (CTA). When effectively crafted, they will capture people’s attention and persuading them to act.

Not all CTAs are effective or will result in action. It's important to consider what your competitors are offering and then determine why someone may choose your offer over the competition.

Once you have your offer decided, now it's time to get the word out.  Here's how:
Last week I wrote a blog about blogging; I know that sounds slightly ironic.  After speaking with a few people who read the blog , the one question I kept  receiving was, "How do I use this blog to help me generate leads?"  After you have spent your valuable time working on a blog, that you feel will be helpful to your audience, you need post that article in a place that will get read by your intended audience.

If you read last week's blog, you know that your blogs should be more informational and not a sales pitch.  Go with the 80/20 rule on informational vs. sales blog.  Add some personality, keep the word count at a reasonable level, make the blog readable and blog consistently.  You can find more about blogging here.

For this article, I'm going to assume you load your blog to your website.  It's not only a great component of your SEO (search engine optimization) strategy, it's the place you want to drive traffic (assuming you have a good website).  It's the website that will do your sales pitch, not the blog.

The blog is written and posted, now let's get the word out...
I recently had the privilege of speaking to middle school students on Career Day about entrepreneurship.  I was pleasantly surprised by my experience and I left the presentation with a positive feeling about future generations. Amazingly, when the principal ask the school how many knew what they wanted to become, over half raised their hand.  I was blown away by the level of self-awareness these kids possessed.

It may sound far-fetched that 11 to 14 year olds know what they want to do ten years from now, but many do.  Now, I realize most will change their minds, after all they are kids, and as adults many of us are still changing our minds. But, to have the confidence in your plans to say "Yes, I do know what I want to do." when you're that young is huge.
I often hear from a number of professionals in the manufacturing, construction,  professional services, medical, and technology fields that social media is not for them.  If they have tried social media, they have tweeted a time or two, connected to a few people on LinkedIn, and maybe sent one message.  Through a meager attempt they have determined that it does not work.

The question I pose to them and to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

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