Ironically, I started my career in the ad business, but have spent much of my marketing career identifying ways to increase credible sales leads without paying for advertising. When I began Marketing Eye Dallas over a year ago, I had the backing of a strong international brand. Unfortunately, the Marketing Eye International name was virtually unknown in my region and my client base started from scratch. Since it takes time to build a name, network, referrals and online presence, I started building my business through LinkedIn.
Here are a few things I have learned in the last year as I have grown my connections x100, built a solid base, and landed some terrific accounts.
Here are a few things I have learned in the last year as I have grown my connections x100, built a solid base, and landed some terrific accounts.
3 Ways to Get Noticed on LinkedIn
Published in Marketing
Where can you find 400 million business professionals at your fingertips? The answer is LinkedIn and they are adding two members per second. Over a quarter of those individuals are right here in the US. We know that LinkedIn is a great place to connect, but how do you stand out in a mass of professionals?
I often hear from a number of professionals in the manufacturing, construction, professional services, medical, and technology fields that social media is not for them. If they have tried social media, they have tweeted a time or two, connected to a few people on LinkedIn, and maybe sent one message. Through a meager attempt they have determined that it does not work.
The question I pose to them and to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
The question I pose to them and to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?"
I know the answer - do you?
