Do you remember in business school when you learned about the four Ps: Product, Place, Price and Promotion in your Marketing 101 class? A lot has changed since I was sitting in my first Marketing class 20+ years ago, however the 4 Ps are still relevant. While marketing professors still refer to the 4 Ps, the implementation is quite different.

Remember the days when you thought 'Place' referred to real estate, a good a visible store front? Then we hit the "dot.com era" and began to think beyond brick and mortar to having a website. In today's fast moving digital economy you need even more than just a digital presence.

Now you need a website that is mobile-friendly.  The computer that we use the most, is the one that fits in the palm of our hand. In fact, by 2018, according to eMarketer, global smartphone users will reach the 2.5 billion mark. And nearly 86 million consumers will make a purchase on their device in 2016.
I've been blogging a lot lately about lead generation.  For most businesses it is the hot topic because, if you are not generating leads, little else matters.  I my previous blog I discussed content creation, but today I'd like to focus on one specific form of content and that is blogging.

Writing a blog can be easy, fast and effective for generating leads.  It can also be a complete waste of time if not done well, with no real purpose.  You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?

Here are things you must consider to write a blog that makes an impact:
Landing pages are one of the most important elements of a lead generation campaign. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. So why are so few companies using them?

A landing Page is a single page within your website where you can direct visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.

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