How To Write a Blog that Generates Leads
Published in Marketing
I've been blogging a lot lately about lead generation. For most businesses it is the hot topic because, if you are not generating leads, little else matters. I my previous blog I discussed content creation, but today I'd like to focus on one specific form of content and that is blogging.
Writing a blog can be easy, fast and effective for generating leads. It can also be a complete waste of time if not done well, with no real purpose. You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?
Here are things you must consider to write a blog that makes an impact:
Writing a blog can be easy, fast and effective for generating leads. It can also be a complete waste of time if not done well, with no real purpose. You know the adage, "If a tree falls in the woods and no one hears it fall, does it make a sound?" Think of your blog as a tree in the woods, if no one reads and responds to your blog, does it make an impact on your business?
Here are things you must consider to write a blog that makes an impact:
Landing pages are one of the most important elements of a lead generation campaign. In fact, according to MarketingSherpa’s research, landing pages are effective for 94% of B2B and B2C companies. So why are so few companies using them?
A landing Page is a single page within your website where you can direct visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.
A landing Page is a single page within your website where you can direct visitors to one particular offer without the distractions of everything else on your website. Visitors are on a landing page for one and only purpose: to complete the lead capture form.