“We are, as a species, addicted to story. Even when the body goes to sleep, the mind stays up all night, telling itself stories.” - Jonathan Gottschall
Connecting With Millennials Starts With A Story
Published in Marketing
Yes, I am a Millennial...which means I’m likely lazy, entitled, and on my phone while writing this. Those are just a few of the generalizations made across my generation, most of which you and I know to be true. What you don’t know is that we are a more self-aware generation than has ever existed previously, and this is going to change your brand one way or the other.
Have you ever been called up or emailed about someone trying to sell you on their “services”? Of course you have. Well more times than not, this is turn off for many executives and decision makers. This is the case for a few reasons, so let’s take a look at why:
