Among those who have already hopped onto the Instagram train, many have seen dramatically
As a great way to connect with your audience, Instagram has over 1 billion active users monthly and more than 500 million of them use the platform daily.
Instagram Stories are often glorified for their social attraction as a way for people to express themselves. You might be asking yourself, can your company's content work on a social platform that leans more toward being creative and informal? Of course, it can, the "B" in B2B doesn't stand for "boring" and one-third of the most viewed Instagram Stories are from businesses.
Even though you're a business that posts more professional based content, there are still a few ways to leverage one of Instagram’s most popular tools to increase your engagement, build brand awareness, drive traffic to your website, and generate sales.
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z. It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened. The fall of
Twitter was inevitable within the new generations.
In an age where social media has become an increasingly prominent part of life, one platform seems to have risen to the top, creating an obsession among Generation Z users: Instagram.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
You’re not alone. It seems like there's a new hot platform every day. You feel like you barely know how to use Facebook or Twitter in your personal life. And now, some millennial is going to tell you that you need to be using social media to market your business?
The world is changing and social media hasn’t faded away. Blogs are more popular than ever, and everyone who is a part of that world or wants to get into it needs to be using social media. It isn’t just for bloggers though, if you have a small to medium business – it will help you too.
Social Media helps your business gain exposure, generate traffic to your website, and promote your blog. I know it seems difficult, but really it’s easy and inexpensive. They’re generally free to join and give you a wide audience to reach.
At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market. Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.
If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
What I can tell you is that if you don't put together a marketing strategy, you are as good as hiding. If your website isn't mobile friendly and optimized, it can been like finding a needle in a haystack on Google. Yes, people can type your business name in, but what if people don't know your name or they misspell your business name? Then what?