At this point in time, our company is putting together the ultimate marketing team. One that will not only take the company into the future, but will reinvent how marketing is done across all platforms. They are people that challenge the norm, create change, disrupt thinking and collaboratively use their united knowledge and expertise to push the envelope and see what is possible.
With half of the year behind us, companies are beginning the assess their progress. As you overlook the ROI from marketing, what has your business discovered?
With over 6 billion people in this world it appears that originality is dead. It seems impossible to even come up with a new idea that has not been thought of before? Not only are business concepts being copied, music is being 'sampled' from great songs of the past. Is it possible to set ourselves apart and is that important?
In Peter Thiel's book, Zero to One: Notes on Startups, he states, “ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
I believe there is a way to both copy and learn at the same time. Sampling ideas of great entrepreneurs may be one of the biggest things impacting entrepreneurs today.
Here is how it is being done:
In Peter Thiel's book, Zero to One: Notes on Startups, he states, “ZERO TO ONE EVERY MOMENT IN BUSINESS happens only once. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. And the next Mark Zuckerberg won’t create a social network. If you are copying these guys, you aren’t learning from them.”
I believe there is a way to both copy and learn at the same time. Sampling ideas of great entrepreneurs may be one of the biggest things impacting entrepreneurs today.
Here is how it is being done:
