4 Ways To Have Big Marketing Results on a Small Budget| Grass Roots Marketing
Published in Marketing
What do you do when you biggest competitor has endless amounts of revenue to invest in marketing, and you have very little? You start a grass roots campaign.
We are still early in the 2017 presidential race, but one candidate has caught my attention. Not from the issues for which he stands, but the creativity of his grassroots campaign. Bernie Sanders may be this fall's ALS Ice Bucket Challenge. He is looking to get the democratic nomination for the 2017 presidential race and his competitor comes with a big 'brand name' and an even bigger budget.
No matter what side of the aisle you sit, as entrepreneurs we all have been up against a competitor with strong name recognition and a large marketing budget? Tackling the behemoth in your industry may be as easy as rallying your supporters and spreading the word through grass roots campaigning and social media. This doesn't mean you don't invest in marketing, it just means your investment should be spent in a way to maximize the greatest return.
We are still early in the 2017 presidential race, but one candidate has caught my attention. Not from the issues for which he stands, but the creativity of his grassroots campaign. Bernie Sanders may be this fall's ALS Ice Bucket Challenge. He is looking to get the democratic nomination for the 2017 presidential race and his competitor comes with a big 'brand name' and an even bigger budget.
No matter what side of the aisle you sit, as entrepreneurs we all have been up against a competitor with strong name recognition and a large marketing budget? Tackling the behemoth in your industry may be as easy as rallying your supporters and spreading the word through grass roots campaigning and social media. This doesn't mean you don't invest in marketing, it just means your investment should be spent in a way to maximize the greatest return.
