As more and more members of Generation Z enter the workforce each year, it is important to learn how to best manage this new generation in order to maximize their ability to work and thrive in your business.  With each new generation comes a new set of preferable work environments and tactics, and the same rule applies to Generation Z. Your youngest new set of employees is seeking businesses that understand their generation and can create the conditions that allow them to work the way they prefer.  One of the greatest general trends across Generation Z is the importance of communication and collaboration with their fellow employees. In this technology era, it seems that at least one sector is listening.

Seeing as most businesses do not have any 18 year olds working for them and advising them on their marketing strategies, it is often difficult for older employees to nail down the best way to market to this particular group of consumers.  Many companies have a bad tendency to overlook teenagers when figuring out a marketing strategy, despite them being a group with a tendency to spend more of their money on material objects, meaning that this neglecting can actually be losing your business money.  As an 18 year old boy, I am drawn more to the products that have clearly been directly marketed towards me and those similar to me.

An increasingly popular form of marketing in recent years has been the rise of gamification, as many cases has show this strategy to be incredibly successful, especially in attracting members of Generation Z and Millenials.  In case you do not already know, gamification is the strategy of applying elements of games and game playing into a marketing technique made to maximize customer engagement. As opposed to typical games, gamification is used with the specific goal in mind to sell a product, and has been shown through multiple cases to be an extremely successful method of doing so.  

Most members of Generation Z have either not entered the working world yet, or only just begun working and still are not experienced or fully know what they are doing.  Regardless of the field you are in, reading blogs can be a good way to educate yourself on your working discipline and learn more about different ways to become successful.  Specifically for those interested in pursuing a job in marketing, there are a number of fantastic marketing blogs that are extremely benefitting to make a habit of reading. They will provide you with an inside view of the marketing business and show you the different aspects that are incorporated with marketing, while also sharing invaluable information and advice on how you can become the best marketer possible.  Here are the top five marketing blogs that will help anyone who is looking to become a successful marketer.