“Only when you bring value to others, will you bring value to yourself” (Michael Powell). Your brand value will only increase if your company is able to provide true value to your customers first. The 4 P’s of your marketing mix can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”

“A man who stops advertising to save money is the man who stops his clock to save time” (Henry Ford). More importantly, the man who advertises without an effective advertising strategy is a man awaiting failure. Advertising strategies are the blueprints that help businesses sell products or services to consumers. New products that will be launched or old products that need to be marketed should be accompanied by an effective advertising campaign. An advertising campaign is a set of advertising messages revolving around a single idea and is designed based on the advertising strategy. Advertising efforts can build brand awareness and increased sales for the company.

I am a lover of the written word. Moving into the marketing profession, one of my favorite things is that I’m able to evaluate my writing skills analytically. By measuring successes, I’m able to be agile in my content, bending towards the needs of my customers. I’ve learned more about writing from measuring analytical data on my content than I ever did in a classroom.

Email is an essential part of your marketing mix. It’s an easy, fairly inexpensive way to interact with your customers. A great way to maintain top-of-mind awareness to your potential clients is through a newsletter with a regular cadence, but is there the chance to generate profit from your newsletter? Kimberly Maceda of ActiveTrail has written 8 tricks on how to generate profit from your email newsletters.

It should come as no surprise that as marketers, our mission is to tell stories about brands. This is true even in the B2B space. It might be harder to pinpoint than brands with a consumer audience, but companies targeting other businesses are sometimes the most compelling stories of all.

At Marketing Eye, we have employed a lot of marketers over the years and in that time, you learn to define what type of marketer you look for in a role such as marketing consulting.