There are so many reasons why marketing campaigns fail, but "not following up" shouldn't be one of them.
So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this will be the case, but in the real world, that rarely happens.
When executing a marketing campaign, make sure you have enough resources to follow-up with every single person that has received your campaign. Also ensure that this is done in a timely manner, not months after.
If you are going to invest in a marketing campaign, then you want to realize the full value of the campaign. Always aim for a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an email, then a phone call to organize a meeting.
So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this will be the case, but in the real world, that rarely happens.
When executing a marketing campaign, make sure you have enough resources to follow-up with every single person that has received your campaign. Also ensure that this is done in a timely manner, not months after.
If you are going to invest in a marketing campaign, then you want to realize the full value of the campaign. Always aim for a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an email, then a phone call to organize a meeting.
