What exactly is organic reach on Facebook? Organic reach is the number of potential customers who see your content without paid distribution; on the other hand, paid reach includes people who view your content due to paid promotion. You can make Facebook an efficient channel for your organic content and reach a wider audience with these 5 essential tips.
into obsoleteness for Generation Z. Twitter used to be one of the most popular social media
platforms around, but nowadays if you look around, not many people use it anymore,
particularly those in Generation Z. It is a strange phenomenon when something as popular
as Twitter begins to die down and become outdated, however, if you look into the new
trends and characteristics of Generation Z, it is apparent why this has happened. The fall of
Twitter was inevitable within the new generations.
Jump to 2003 where you have Chris Messina, a social technology expert, who asked his following how they would feel about using the pound sign to keep track of conversations on Twitter.
You’re not alone. It seems like there's a new hot platform every day. You feel like you barely know how to use Facebook or Twitter in your personal life. And now, some millennial is going to tell you that you need to be using social media to market your business?
The world is changing and social media hasn’t faded away. Blogs are more popular than ever, and everyone who is a part of that world or wants to get into it needs to be using social media. It isn’t just for bloggers though, if you have a small to medium business – it will help you too.
Social Media helps your business gain exposure, generate traffic to your website, and promote your blog. I know it seems difficult, but really it’s easy and inexpensive. They’re generally free to join and give you a wide audience to reach.
At Marketing Eye Dallas our job is to watch these changes and determine the best means of keeping your product or service in front of your target market. Similar to the job of a financial advisor who watches the stock market, Marketing Eye Dallas guides its clients on when to adjust your marketing strategy, when to be patience, and when to try something new based on changes in marketing channels and tools.
If you haven't been watching every new article on the changes for each social media platform, let us fill you in on what is new.
This is an app that my kids use and when I talk about using Snapchat, they like to make fun of me. Until I signed up, I didn’t know how much fun it could be, so I started using it as a means of communication with my children, sending funny images to posting stories that provide valuable content to collogues and fellow classmates. Personally I enjoy it for its simplicity and value to my work.
Snapchat isn’t just for young adults anymore. Many adults and business professionals are now using Snapchat to communicate, share images, recipes, promotions, and other content about their industry through this free app. It’s the new way to market and advertise what’s going on in your industry.
Does this sound like you? If so, you will want to learn more about Facebook's latest product: Facebook Instant Articles.
Most important, women are multiple markets in one. Because women serve as primary caregivers for children and the elderly in virtually every society in the world, women buy on behalf of the people who live in their households and influence the buying habits of their friends.
So as marketers we must determine how to target this powerful demographic.