Storytime: Leveraging Instagram Stories To Tell Your Brands Story and Drive Engagement
Published in Marketing
Instagram Stories are often glorified for their social attraction as a way for people to express themselves. You might be asking yourself, can your company's content work on a social platform that leans more toward being creative and informal? Of course, it can, the "B" in B2B doesn't stand for "boring" and one-third of the most viewed Instagram Stories are from businesses.
Even though you're a business that posts more professional based content, there are still a few ways to leverage one of Instagram’s most popular tools to increase your engagement, build brand awareness, drive traffic to your website, and generate sales.
Building a team is like putting together a puzzle of disparate parts that don't always want to fit together perfectly. A workplace puzzle never is complete, when one vital piece is lost, another takes its place…and it’s never the same fit.
Having different personalities in the workplace is an advantage. However, managing a range of psyches, emotions, and needs provides some serious challenges.
For seven years I have owned an education business with twenty to thirty employees. Personality was a big reason to hire someone, and the more sensitive types were fabulous in the classroom, but more challenging (at times) to manage.
As I build my marketing team, we will have a smaller core group and will need to work together more closely than what was required of my previous business. I already have a few key individuals on board that I brought with me more for their passion and their cultural fit. At the end of the day, culture is what ensures that the disparate pieces hold together.
Having different personalities in the workplace is an advantage. However, managing a range of psyches, emotions, and needs provides some serious challenges.
For seven years I have owned an education business with twenty to thirty employees. Personality was a big reason to hire someone, and the more sensitive types were fabulous in the classroom, but more challenging (at times) to manage.
As I build my marketing team, we will have a smaller core group and will need to work together more closely than what was required of my previous business. I already have a few key individuals on board that I brought with me more for their passion and their cultural fit. At the end of the day, culture is what ensures that the disparate pieces hold together.
