“Only when you bring value to others, will you bring value to yourself” (Michael Powell). Your brand value will only increase if your company is able to provide true value to your customers first. The 4 P’s of your marketing mix can help you decide what value to provide to customers and how to best communicate that value. Your marketing mix is part of your marketing strategy. The 4 P’s of the marketing mix outlines the right product (or service) to sell, the right price to sell it at, the right place to deliver it, and the right promotions to get it known. Value, of course, should be at the heart of every “P.”