The surest way to never have an epic fail is to never try something new. At sometime all companies will face a blunder, but how you deal with the situation may determine if your business 'Fails-up' and grows and strengthens from its mistake or if you just fail.
As a marketer and communicator I have walked the unfortunate path of dealing with crisis management for some of the biggest companies and notorious blunders. From communicating to clients during the Enron Scandal, to spinning the story of trust for a firm with a sour reputation.
One thing I learned from 10 years in the technology field is that things are going to go wrong. You can't deliver a new solution without a hiccup or two. It is how you deal with the situation that will determine if you fail or 'Fail-up'.
As a marketer and communicator I have walked the unfortunate path of dealing with crisis management for some of the biggest companies and notorious blunders. From communicating to clients during the Enron Scandal, to spinning the story of trust for a firm with a sour reputation.
One thing I learned from 10 years in the technology field is that things are going to go wrong. You can't deliver a new solution without a hiccup or two. It is how you deal with the situation that will determine if you fail or 'Fail-up'.
